Content Marketing Manager

Content Marketing Manager

Drone Nerds, the leading enterprise drone solutions provider across the U.S., is seeking a Content Marketing Manager to plan, create, and manage high-quality content and execute campaigns that support lead generation, sales enablement, and consumer and enterprise product launches. This role focuses on translating complex solutions into clear, compelling, and authoritative content that drives lead generation and revenue across multiple industries.

The Content Marketing Manager will own content development across formats and channels, as well as the planning and execution of product launch, promotional, and content-led campaigns. This includes end-to-end ownership of webinar planning, promotion, live execution, and follow-up. The role ensures messaging consistency, technical accuracy, and alignment with broader marketing and sales goals. This person will work closely with internal stakeholders, including marketing operations, events, sales, partners, and leadership, to support ongoing go-to-market initiatives.

Reporting directly to the Marketing Director, this role supervises the Social Media Manager and Subject Matter Expert. This is a hands-on role that combines content creation and campaign execution, including email campaigns and landing page development, with team leadership, coaching, and editorial oversight.

Key Responsibilities

Team Leadership & Editorial Oversight

• Supervise, coach, and develop the Social Media Manager and Subject Matter Expert, establishing clear priorities, deliverables, deadlines, and performance expectations.
• Review and approve routine social media content, video scripts, titles, descriptions, and other editorial materials to ensure accuracy, quality, brand consistency, and alignment with marketing objectives.
• Guide social media and YouTube content planning while holding each team member accountable for their channel strategy, production, publishing, community engagement, and reporting responsibilities.
• Maintain an integrated content calendar that aligns social media, YouTube, written content, product launches, promotions, and events.
• Conduct regular one-on-one meetings, provide actionable feedback, track progress, and address quality or delivery issues promptly.
• Coordinate with internal subject matter experts to validate technical claims and industry terminology, escalating sensitive or complex topics to the appropriate stakeholders.
• Manage team workloads and competing requests, identify resource constraints, and proactively communicate risks and recommended solutions to the Marketing Director.

Content Strategy & Development

• Own the end-to-end development of marketing content across multiple formats, including but not limited to:
• Webinars, including content outlines, presentations, promotional materials, and follow-up resources
• Case studies and ebooks
• Blog articles and educational content
• Nurturing and lifecycle email sequences
• Press releases and corporate announcements
• Product launch and promotional content
• Ad copy for paid campaigns
• Brochures, one-pagers, data sheets, and sales collateral
• Website copy updates and new page development
• Landing page copy and complete page builds
• Workshop and speaking session content, including outlines, slide decks, scripts, and supporting educational materials
• Event promotional content and supporting resources
• Email campaigns, including copy, audience selection, builds, testing, and deployment
• Personally research, write, edit, and produce content, balancing individual deliverables with team supervision.
• Translate complex technical concepts and enterprise drone use cases into clear, engaging, and audience-appropriate content.
• Ensure all content accurately reflects product capabilities, partner solutions, industry terminology, and Drone Nerds’ value proposition.
• Demonstrate exceptional attention to detail, ensuring accuracy in product descriptions, consistency in brand positioning, and alignment with Drone Nerds’ standards and partner guidelines.
• Repurpose existing assets across written, social, video, and sales enablement formats to extend their value and support consistent messaging.

Campaign Planning & Execution

• Own the planning and hands-on execution of product launch, promotional, and content-led lead generation campaigns.
• Develop campaign plans that define messaging, audiences, deliverables, channels, timelines, and performance objectives.
• Create and deploy email campaigns in HubSpot, including audience segmentation, list creation, copy development, email builds, testing, scheduling, and performance optimization.
• Build and publish campaign landing pages, including copy, page layout using available templates or page builders, forms, calls to action, confirmation pages, and tracking.
• Coordinate social media and YouTube deliverables through direct reports to support integrated campaign execution.
• Partner with the Marketing Operations Manager on paid media objectives, audiences, creative requirements, timing, and performance insights.
• Work closely with sales to create and maintain content that supports the buyer journey and sales conversations.
• Support sales enablement efforts by creating materials aligned with key industries such as agriculture, public safety, and facilities management.

Webinar Planning & Execution

• Own end-to-end webinar planning and execution, including:
• Topic ideation and positioning
• Speaker coordination and content outlines
• Presentation development and script planning with hosts, speakers, and subject matter experts
• Promotional copy and follow-up content
• Email campaign planning, audience selection, builds, testing, and deployment
• Registration and landing page development
• Webinar setup on Zoom and HubSpot
• Speaker scheduling, rehearsals, and production coordination
• Supporting webinar hosts and executing live webinars in-studio
• Recording publication, replay distribution, and post-webinar communications
• Manage the webinar calendar, milestones, and deliverables, coordinating social media and YouTube promotion through direct reports.
• Ensure webinar content aligns with campaign goals, audience needs, and lead generation objectives.
• Repurpose webinar recordings and materials into clips, blog posts, social content, and sales enablement resources.

Website & SEO/GEO

• Own enterprise website content updates and new content page development.
• Ensure website copy remains current, accurate, and aligned with campaign messaging and product offerings.
• Own landing page creation and optimization for campaigns and gated content, including complete builds and publishing.
• Apply SEO and AEO/GEO best practices to improve content discoverability across search engines and AI-powered search experiences.
• Plan and execute SEO and AEO/GEO content initiatives, including keyword and audience question research, content briefs, clear answer-focused content, on-page optimization, internal linking, and updates to existing content.
• Monitor search performance and emerging AI search practices to identify opportunities to strengthen content visibility, authority, and qualified traffic.

Cross-Functional Collaboration

• Partner with internal teams, including sales, marketing operations, events, and leadership, to ensure content supports broader business objectives.
• Coordinate with external partners and agencies to gather input and ensure messaging alignment.
• Maintain strong communication and project management to ensure content is delivered on time and to a high standard.
• Coordinate design requirements, briefs, and deadlines with internal or external creative resources.
• Maintain a prioritized content and campaign backlog, aligning commitments with available capacity and business priorities.
• Follow shared HubSpot, automation, database, and reporting standards.
• Keep campaign schedules aligned with Marketing Operations and Events to coordinate audience communications and avoid conflicting deployments.
• Provide webinar support as needed, including backup coverage, if needed.
• Take on additional content, campaign, and marketing responsibilities as needed to support evolving business priorities and departmental goals.

Measurement & Optimization

• Track content performance and revenue attribution.
• Use insights to improve messaging, formats, and content effectiveness over time.
• Own reporting on assigned content and campaigns, including email engagement, landing page conversion, organic search performance, lead generation, and pipeline influence.
• Measure webinar performance, including registrations, attendance, engagement, qualified leads, pipeline influence, and revenue contribution, and use findings to improve future webinars.
• Review social media and YouTube performance with direct reports, ensuring reports include actionable insights and recommended improvements.
• Track content delivery, publishing consistency, and team progress against agreed goals.
• Test and optimize email subject lines, messaging, calls to action, and landing pages to improve campaign results.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 7+ years of experience in content marketing, B2B marketing, or a related role.
• Demonstrated experience directly supervising marketing or content employees, including coaching, workload management, editorial review, and performance accountability.
• Proven experience creating long-form and short-form content for a B2B audience.
• Strong writing, editing, and storytelling skills, with exceptional attention to detail.
• Strong editorial judgment and the ability to provide clear, constructive feedback on written, social, and video content.
• Working knowledge of SEO/AEO/GEO.
• Experience using AI tools for content creation, editing, or optimization.
• Ability to understand and communicate complex technical products and solutions.
• Proven experience independently planning and executing lead generation, product launch, or promotional campaigns.
• Hands-on proficiency in HubSpot or similar tools.
• Experience building and publishing pages using WordPress or similar content management systems and page builders.
• Experience planning and executing webinars, including content development, speaker coordination, promotional campaigns, platform setup, rehearsals, live production, and follow-up.
• Working knowledge of social media and YouTube content strategy, including content planning, scripts, titles, descriptions, and performance analysis.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Ability to balance hands-on production with people management, make routine editorial decisions independently, and maintain accountability for team deliverables.
• Comfortable working in a fast-paced, cross-functional environment.

Nice to Have (Not Required)

• Experience in Account-Based Marketing.

Work Environment

• Hybrid role based in Dania Beach, FL (MWF in the office, with additional in-office days as required).
• Occasional travel for events, partner meetings, or content development.
• Opportunity to work closely with industry-leading partners and enterprise customers.
• Great work environment and an amazing collaborative marketing team.

Pay: $70,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Fort Lauderdale, FL 33312

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