Our client is looking for an ambitious Brand Manager to take ownership of a portfolio of established brands, driving brand growth, market share and profitability within a fast-paced FMCG environment.
The Role:
- Develop and implement annual brand strategies, marketing plans and budgets
- Drive brand growth, profitability and market share across the portfolio
- Manage brand activations, POS, sampling and below-the-line initiatives
- Identify, develop and commercialise new product concepts and line extensions
- Support packaging development and product launches
- Analyse consumer, competitor, sales and market intelligence to identify growth opportunities
- Monitor brand performance, P&L and marketing expenditure
- Partner closely with Sales, Key Accounts, Production, Planning and Distribution
Requirements:
- BCom Degree in Marketing Management (Honours preferred)
- 2+ years’ FMCG marketing experience
- Experience with product launches and brand activations
- Strong brand strategy and commercial acumen
- Valid Code 08 driver’s licence
- Willingness to travel when required
FMCG experience is essential, with exposure to leading consumer brands highly advantageous.
Desired Skills:
- Brand Manager
- Manager growth and profitability
- Develop annual brand plans with marketing budgets
- Implement roll outs
- Plan bran architecture
- Optimise brand life cycle
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