Key Responsibilities
- Optimize client websites and content to improve their visibility across ChatGPT, Gemini,
Perplexity, Claude, Google AI Overviews, Copilot, and other LLM-powered search
platforms.
- Conduct prompt research to understand what potential customers are asking AI
platforms related to a client's products, services, industry, competitors, and buying
decisions.
- Build and maintain a list of target prompts for each client and track how frequently the
client's brand appears in AI-generated answers.
- Research how different LLMs retrieve, understand, rank, cite, and recommend
information.
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Understand how vector embeddings work to map out content retrieval
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Understand the fundamentals of how LLMs, search engines, RAG systems,
embeddings, knowledge graphs, citations, entities, and web content work together.
- Analyze why certain competitors or websites are being recommended by LLMs and
identify opportunities for clients to improve their presence.
- Optimize website pages, content structure, internal linking, entities, FAQs, schema,
topical coverage, and other signals that can improve visibility in AI search.
- Work with content teams to create and improve content that directly answers the
questions users are asking AI platforms.
- Identify opportunities to get client brands mentioned, referenced, cited, and
recommended across trusted websites and online sources.
- Understand the US market, especially how small and mid-sized businesses operate,
market themselves, generate leads, and make purchasing decisions.
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Study customer intent across different stages such as:
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Research
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Comparison
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Recommendation
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Problem solving
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Vendor selection
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Buying decisions
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Monitor how targeted prompts perform across different LLM platforms.
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Run experiments to understand what changes improve AI visibility and document the
findings.
- Track traffic coming from AI platforms and identify opportunities to increase website
traffic, leads, and conversions from LLM-driven discovery.
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Measure the impact of AI SEO activities using metrics such as:
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Brand mentions in LLM results
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Citation frequency
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Share of AI search visibility
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Target prompt coverage
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Referral traffic from AI platforms
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Leads and conversions generated through AI discovery
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Stay continuously updated on changes happening across AI search, LLMs, SEO, GEO,
AEO, and search technologies.
Skills We Are Looking For
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Strong curiosity about AI, LLMs, SEO, and search technology.
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Basic understanding of SEO concepts such as keywords, search intent, content
optimization, backlinks, technical SEO, and website structure.
- Good understanding of tools such as ChatGPT, Gemini, Claude, Perplexity, or similar AI
platforms.
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Ability to conduct detailed prompt and search intent research.
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Analytical mindset and willingness to test ideas instead of relying only on traditional SEO
practices.
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Ability to understand patterns in LLM responses and competitor visibility.
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Good written and spoken English.
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Basic understanding of the US business market and small and mid-sized
businesses.
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Comfortable working with spreadsheets, data, analytics, and research tools.
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Ability to learn new AI tools and technologies quickly.
Pay: Up to ₹600,000.00 per year
Work Location: In person
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