Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Bei Edelman suchen wir eine erfahrene Persönlichkeit für die Position Account Manager – Tech & Media Relations (m/w/d) mit fundierter Expertise in der B2B-Technologiekommunikation und einem etablierten Netzwerk zu führenden Journalist aus der deutschen Technologie-, Wirtschafts- und überregionalen Medienlandschaft.
Die ideale Besetzung vereint strategische PR-Kompetenz, ausgezeichnete Medienkontakte und ein ausgeprägtes Gespür für relevante Themen und Geschichten. Dazu kommen die Fähigkeit, Kund eigenständig zu betreuen, überzeugende Technologie-Storys zu entwickeln und eine reichweitenstarke Medienberichterstattung zu erzielen.
Vorherige Erfahrung im Journalismus oder in einer Redaktion eines führenden deutschen Medienhauses ist ein großes Plus.
Deine Aufgaben
Media Relations & Storytelling
- Aufbau, Pflege und gezielte Nutzung eines starken Netzwerks zu führenden Journalist aus der deutschen Technologie-, Wirtschafts- und überregionalen Medienlandschaft.
- Proaktive Platzierung relevanter und überzeugender Themen sowie Sicherstellung hochwertiger Medienberichterstattung.
- Entwicklung medienrelevanter Storylines, Thought-Leadership-Inhalte und Strategien zur Positionierung von Führungskräften.
Client & Account Management
- Eigenständige Betreuung von Kund aus dem B2B-Technologiesektor sowie Steuerung der laufenden Kundenkommunikation und Kommunikationsmaßnahmen.
- Strategische PR-Beratung und Identifikation von Möglichkeiten zur Stärkung der Sichtbarkeit und Reputation unserer Kund.
- Verantwortung für Projektplanung, Budgets, Zeitpläne und die termingerechte Umsetzung vereinbarter Leistungen.
Strategie & Kampagnenumsetzung
- Entwicklung und Umsetzung strategischer Media-Relations-Maßnahmen und integrierter Kommunikationskampagnen. Übersetzung komplexer Technologiethemen in verständ
- At Edelman, we are looking for an experienced Account Manager with a strong background in B2B technology communications and an established network of journalists across Germany’s leading tech, business and national media outlets.
The ideal candidate combines strategic PR expertise, excellent media relationships and strong editorial instincts with the ability to manage clients, develop compelling tech stories and secure high-impact coverage.
Previous experience as a journalist or editor at a leading German media outlet is a strong plus.
Key Responsibilities
Media Relations & Storytelling
- Build and leverage strong relationships with leading German tech, business and national journalists.
- Proactively pitch compelling stories and secure high-quality media coverage.
- Develop newsworthy narratives, thought leadership content and executive positioning strategies.
Client & Account Management
- Independently manage day-to-day client relationships and communication programs for B2B technology clients.
- Provide strategic PR counsel and identify opportunities to strengthen clients' visibility and reputation.
- Oversee project planning, budgets, timelines and deliverables.
Strategy & Campaign Execution
- Develop and implement strategic media relations and integrated communications campaigns.
- Translate complex technology topics into clear, relevant and engaging stories for German audiences.
- Collaborate with internal specialists across strategy, digital, creative and corporate communications.
Business Development
- Contribute to new business pitches and strategic proposals.
- Identify opportunities to grow existing client relationships.
Requirements
- 3–6 years of experience in PR, media relations or communications, ideally within a technology-focused agency environment.
- Strong, established relationships with German tech, business and national media.
- Proven track record of securing high-impact media coverage in Germany.
- Excellent understanding of the German media landscape, editorial processes and technology trends.
- Strong B2B technology expertise and ability to simplify complex topics.
- Experience in client management, strategic counsel and project leadership.
- Excellent writing, storytelling and presentation skills.
- Fluency in German and English. Previous journalism or editorial experience is highly valued.
- We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
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