We are seeking a versatile, data-driven Digital Marketing Executive who combines creative storytelling with performance marketing.
In this role, you will lead our social channels, conceptualize and shoot high-converting User-Generated Content (UGC), scale paid campaigns across Meta and Google, and build thought leadership on LinkedIn.
You should be deeply immersed in generative AI tools to accelerate content production, asset generation, and ad variations without sacrificing quality or brand voice.
Key Responsibilities
1. UGC & Video Production Script, record, and edit authentic, high-converting short-form videos (Reels, Shorts) designed for organic growth and paid ad creative. Test hooks, pacing, visual formats, and CTAs to optimize retention and conversion rates. Source, collaborate with, and direct external micro-influencers and creators when needed.
2. AI-Assisted Content Creation & Automation Use modern generative AI tools (Midjourney, ChatGPT/Claude, HeyGen/ElevenLabs, Runway/Pika, or equivalent) to scale copy, voiceovers, visual concepts, and creative variations. Establish repeatable AI workflows to speed up turnaround times for ad assets, carousel copy, and blog repurposing. Maintain strict brand consistency, factual accuracy, and voice standards across all AI-assisted outputs.
3. Paid Advertising (Meta & Google Ads) Set up, monitor, and optimize paid acquisition campaigns across Meta Ads Manager (Facebook & Instagram) and Google Ads (Search, Performance Max, Display, YouTube). Run systematic A/B tests on audiences, placements, creatives, copy, and landing pages to lower CAC and improve ROAS. Manage daily budgets, track pixel and conversion API accuracy, and provide weekly performance reporting with actionable insights.
4. Organic Social & LinkedIn Management Own the organic content calendar across all core channels (Instagram, LinkedIn, YouTube). Actively manage and grow company and founder/leadership LinkedIn profiles through authoritative industry commentary, founder stories, and carousel decks.
Engage with community comments, messages, and key industry discussions to drive engagement and brand loyalty.
Required Qualifications & Skills Experience: 1-2 years in hands-on digital marketing, paid advertising, and social media management.
On-Camera Comfort: Confident appearing on camera for quick demos, walkthroughs, reactions, and direct-to-camera hooks.
Video Editing Proficiency: Solid working knowledge of mobile and desktop editing tools (CapCut, Premiere Pro, or DaVinci Resolve).
Ad Platforms: Demonstrated experience managing and scaling budgets inside Meta Ads Manager and Google Ads. AI Tool Stack: Practical experience integrating generative tools into daily workflows (prompt engineering for copy, image synthesis, and audio/video generation).
LinkedIn Savvy: Proven track record of formatting text-only posts, thought-leadership carousels, and networking on LinkedIn.
Analytics: Working knowledge of Google Analytics 4 (GA4), Meta Events Manager, UTM parameters, and native social insights. Desirable Qualities Strong visual design eye (Canva, Figma, or Adobe Photoshop).
Familiarity with B2B lead generation funnels as well as B2C/DTC conversion tactics. Eager to stay on top of rapid algorithm shifts, ad platform updates, and emerging AI tools.
Pay: From ₹25,000.00 per month
Benefits:
- Flexible schedule
- Internet reimbursement
Work Location: In person
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