General Information
Locations: Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
- Location: Kuala Lumpur
- State: Wilayah Persekutuan Kuala Lumpur
- Country: Malaysia
Role ID 216139 Worker Type Regular Employee Studio/Department Other Work Model Hybrid
Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Art Director – Interface & Creator Systems
We are looking for an exceptional Art Director to redefine and elevate the visual identity of our game. In this role, you will not just skin wireframes: you will be the aesthetic catalyst who audits our current game, reimagines its look and feel (transforming fundamental visual elements into premium, AAA-standard building blocks), and establishes a bold, modern visual language that meets the highest global standards of contemporary gaming. Working closely with the Head of Design, Game Designers, and Product Directors, you will turn functional interfaces and player creation tools into stylish, immersive, and visually stunning experiences that captivate a worldwide audience.
Key Responsibilities
- Aesthetic Overhaul and Vision: Ruthlessly audit the current interface aesthetic and define a comprehensive visual makeover strategy to elevate the platform's visual quality.
- Establish the Visual Language: Author the master style guide from scratch, including color theory, thematic typography, custom iconography suites, graphic treatments, and HUD art direction.
- Define Motion and "Juice": Set the artistic standard for how the game feels in motion. Direct the design of high-impact transitions, tactile interaction feedback, celebration sequences, and micro-animations that make creative expression feel incredibly rewarding.
- High-Fidelity Visual Targets: Build breathtaking concept art, vertical-slice mockups, and interactive visual prototypes that inspire the entire studio and set an undeniable benchmark for quality.
- Harmonize 2D and 3D Worlds: Ensure the interface aesthetic integrates seamlessly with 3D game environments, lighting, and character art, blurring the line between UI and gameplay.
- Cross-Discipline Influence: Act as the definitive aesthetic authority for UI across the studio, partnering directly with Technical Artists and Engineers to ensure your visual vision is realized in-engine with pixel-perfect fidelity.
Qualifications
- 6+ years of professional artistic leadership experience (Art Director, Associate Art Director, or Principal Designer) shaping the visual interface identity of successful commercial games (PC, console, or top-grossing mobile titles) or highly interactive creator software.
- A standout portfolio demonstrating extraordinary visual taste, master-level composition, modern typography, iconography, color mastery, and motion design in games.
- Proven track record of conceptualizing, pitching, and executing a distinct visual style from scratch or leading a major visual overhaul for an existing game, creator suite, or digital product.
- Deep finger on the pulse of global gaming and web-creator aesthetic trends: you know what makes top global titles look premium, modern, and engaging.
- Mastery of modern design and motion tools (such as Figma, Adobe Creative Cloud, After Effects), with familiarity in real-time engine rendering pipelines (Unreal or Unity).
- Passionate gamer and visual critic: You have a discerning eye for what separates good UI art from truly world-class game aesthetics, and you are excited to push boundaries in the AI and UGC sandbox space.
Unique Opportunity
Step into a creative playground and be the founding Art Director to build the visual future of UGC gaming.
About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
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