Overview
We are seeking a dynamic and results-driven PPC Manager to lead our paid digital advertising efforts. In this role, you will develop, execute, and optimize pay-per-click campaigns across multiple platforms to drive targeted traffic, increase conversions, and maximize return on investment. Your expertise in digital marketing strategies, including SEO, Google Ads, Facebook Advertising, and analytics tools, will be essential in crafting compelling campaigns that elevate our brand presence and support our growth objectives. Join us to harness the power of paid media and make a tangible impact on our marketing success!
Duties
- Develop comprehensive PPC strategies aligned with overall marketing goals, focusing on platforms such as Google Ads, Facebook Advertising, and DoubleClick.
- Conduct detailed keyword research to identify high-value search terms that attract quality traffic and improve campaign performance.
- Manage daily campaign setup, monitoring, and optimization to ensure maximum efficiency and effectiveness across all paid channels.
- Utilize tools like Google Analytics and Google Tag Manager to track campaign performance, analyze user behavior, and generate actionable insights.
- Implement A/B testing for ad creatives, landing pages, and bidding strategies to continuously improve key metrics such as click-through rate (CTR) and conversion rate.
- Oversee budgeting processes for paid campaigns, ensuring optimal allocation of resources while maintaining cost efficiency.
- Collaborate with the marketing team to integrate SEO best practices into paid campaigns for a unified digital marketing approach.
Qualifications
- Proven experience managing PPC campaigns across platforms like Google Ads (AdWords), Facebook Advertising, and DoubleClick.
- Strong knowledge of SEO principles and how they complement paid advertising efforts.
- Expertise in keyword research techniques to identify opportunities for growth and increased visibility.
- Familiarity with analytics tools such as Google Analytics and Google Tag Manager for performance tracking and reporting.
- Experience with digital marketing strategies tailored for e-commerce environments is highly desirable.
- Ability to manage budgets effectively while maximizing ROI through strategic bidding and targeting adjustments.
- Excellent analytical skills with a data-driven mindset to interpret campaign metrics and implement improvements.
Join us as a PPC Manager to craft innovative campaigns that captivate audiences, drive measurable results, and propel our brand forward!
Pay: $55,000.00-$80,000.00 per year
Benefits:
- Casual dress
- Dental care
- On-site parking
- Paid time off
Work Location: In person
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