Planning & Strategy
- Work closely with marketing leads and stakeholders to understand business goals, target audiences, and market opportunities.
- Analyze campaign briefs, historical performance, audience insights, competitor activity, and market data to build strategic media recommendations.
- Develop media plans across paid search, paid social, display, video, and other relevant digital channels.
- Conduct platform forecasting and simulations to estimate budgets, reach, impressions, clicks, leads, conversions, and other KPIs.
- Prepare media proposals, flowcharts, budget allocations, and rationale for campaigns.
Campaign Execution & Management
- Launch, monitor, and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, TikTok, and other relevant channels.
- Ensure campaigns are delivering against budget, pacing, targeting, and performance goals.
- Track campaign delivery daily and resolve issues related to ad approvals, spend fluctuations, underdelivery, or performance drops.
- Collaborate with creative and content teams to ensure ad assets are aligned with campaign objectives and platform best practices.
- Continuously test targeting, creatives, placements, bidding strategies, and messaging to improve results.
Reporting & Optimization
- Build weekly, monthly, and campaign-end reports with clear insights and actionable recommendations.
- Measure campaign effectiveness using key metrics such as CTR, CPC, CPM, CPL, ROAS, conversion rate, and lead quality.
- Translate data into business insights and recommend adjustments to improve efficiency and effectiveness.
- Maintain accurate tracking and reporting dashboards for campaign visibility.
Cross-Functional Collaboration
- Coordinate with internal teams to align media efforts with branding, content, sales, and lead-generation priorities.
- Participate actively in work-in-progress meetings, planning sessions, and brainstorming discussions.
- Support the development of media strategies for new service launches, campaigns, and seasonal initiatives.
- Share platform knowledge and best practices with team members when needed.
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