The individual in this role is responsible for generating advertising revenue from both new and existing clients. This includes negotiating group discounts to secure market share commitments, forecasting sales figures, monitoring market trends, and tracking agency movements. A key focus is building and strengthening client and agency relationships while delivering tailored advertising solutions that align with marketing and communication objectives.
Client Liaisons
Initiating, conceptualizing and presenting proposals relevant to clients advertising objectives.
Adhering to a 24- hour turnaround time to client/agency queries and briefs with thorough follow-up.
Build and maintain long-term relationships with agencies, direct advertisers, and brand partners.
Developing and presenting to client/agency on an ongoing basis.
Developing good working relationships with both the Internal Sales and Finance departments in order to be familiar with any queries/problems which may arise with clients within the AE portfolio.
Developing strong working relationships with both Client and Agency.
Ensure high levels of client satisfaction through ongoing communication and service.
Ensuring maximum revenue is achieved from assigned portfolio.
Initiate, conceptualize, and present advertising proposals aligned with client objectives.
Maintain ongoing communication with clients and agencies to ensure satisfaction and repeat business.
Serve as a trusted advisor, providing insights on audience data, trends, and campaign performance.
Sales Execution
Adhering to the e.tv Sales Policy.
Develop customized sales pitches and proposals that suit client needs and media opportunities.
Ensuring that all billing contracts are correct.
Meet or exceed monthly individual and team sales targets aligned with national sales goals.
Negotiate annual advertising commitments and ensure contracts are accurate and timeously submitted.
Selling advertising time to both clients and agencies, as well as prospecting new business.
Campaign Management
Coordinate with internal departments (production, content, marketing) to ensure successful campaign execution.
Monitor and report on campaign performance, optimizing where necessary.
Provide post-campaign analysis and ROI reporting to clients.
Administrative & Reporting
Maintain accurate and up-to-date records of all sales activities and client details using CRM tools.
Submit complete, accurate sales reports and revenue forecasts in line with internal deadlines.
Ensure all billing contracts are correctly completed and submitted, avoiding rework or discrepancies.
Qualifications
National Senior Certificate (NQF Level 4) - Essential
National Diploma (NQF Level 6) in Sales/Marketing/General - Essential
Experience
2 years in Sales / Marketing - Essential
5 years in Sales / Marketing - Recommended
Drivers License - Essential
Language Proficiency
English - Advanced
Technology Proficiency
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) - Basic
Technical / Job Specific Competencies
Building Strategic Working Relationships
Decision Making
Innovation
Negotiation
Sales Ability / Persuasiveness
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