Colonelz Constructions Pvt Ltd
Designation: Senior Marketing Manager
Department: Marketing
Reports To (Functionally): Director - Design & Marketing
Reports To (Administratively): Director - Design & Marketing
Objectives of the Job: (Summary of the position)
Position Overview: The Senior Marketing Manager owns the company's
integrated marketing strategy and leads its marketing team across all
current channels. The role combines market and project research, content
leadership, brand and channel management, and hands-on performance
marketing. It converts business priorities and evidence into clear campaigns,
qualified leads and measurable growth.
Key Responsibilities:
Marketing Strategy & Research: Develop the annual and
quarterly marketing plan from business goals, audience needs,
market conditions, industry trends and customer insights.
Maintain a clear view of industry challenges and translate
research into positioning, campaign priorities and practical
recommendations.
Project Intelligence & Content: Partner with design, sales and
project delivery teams to understand active and completed projects,
materials, challenges, milestones and outcomes. Verify details with
project owners and turn them into accurate case studies, project
updates, short-form video, articles and platform-specific content.
Team Leadership & Delivery: Lead the video recorder,
video editor and content writer. Set briefs, priorities,
deadlines and quality standards; assign work according to
skills; run regular planning and review check-ins; give
actionable feedback; and resolve delivery blockers.
Editorial Calendar & Channel Management: Own a
detailed, realistic content calendar across all current company
platforms, including Instagram, LinkedIn and YouTube.
Coordinate content themes, formats, approvals and publishing;
adapt messages to each channel; maintain brand consistency;
and oversee community engagement and response standards.
Performance Marketing & Lead Generation: Lead the handover
from the third-party Google Ads provider, review account structure,
tracking, audiences, creative and historical results, then take
ownership of ongoing Google Ads and Meta campaigns for
Instagram. Plan tests, budgets and landing-page improvements;
monitor lead quality and cost; and optimize campaigns against
agreed targets.
SEO, Website & Partner Management: Manage the working
relationship with the SEO partner, agree priorities and review
delivery, rankings, organic traffic and technical recommendations.
Coordinate website content and conversion improvements, and
ensure SEO, paid search and social campaigns support one
another.
Competitive & Channel Analysis: Conduct regular competitor
reviews across social platforms, search results, websites and
observable paid activity. Compare content, messaging, formats,
engagement and search visibility; analyze available performance
data; and convert findings into specific changes to the marketing
plan and content.
Measurement, Budget & Reporting: Set measurable
objectives and maintain a marketing budget with planned
allocation and actual spend. Track qualified leads, cost per lead,
conversion rates, reach, engagement, video retention and
channel growth. Provide concise regular reports with results,
explanations, next actions and owners.
Qualifications:
Specialized bachelor's or master's degree in Marketing, Advertising,
Integrated Marketing Communications or a closely related discipline.
At least 5 years of progressively responsible marketing
experience, including ownership of campaigns, channel plans
and measurable business outcomes.
Proven experience leading a small in-house creative/content team
and coordinating agencies or specialist partners, with strong briefing,
delegation and follow-up skills.
Fluent, hands-on working knowledge of Google Ads and Meta Ads
Manager, including campaign setup, audience and creative testing,
budget pacing, optimization and lead-generation reporting.
Confident use of Google Analytics 4, Google Tag Manager, Google
Search Console and Looker Studio for measurement, conversion
tracking, dashboards and performance reporting.
Practical understanding of SEO, keyword research, technical and onpage
recommendations, and tools such as Semrush, Ahrefs or
equivalent platforms.
Experience managing Instagram, LinkedIn and YouTube, including
channel-specific content planning, publishing, analytics and
community engagement; LinkedIn Campaign Manager experience is
an advantage.
Working knowledge of CRM and lead-management systems such as
HubSpot, Salesforce or Zoho, including lead-source tracking, lead
quality feedback and campaign attribution.
Experience with social publishing and project-management tools such
as Meta Business Suite, Buffer, Hootsuite, Sprout Social, Asana,
Trello or equivalent tools.
Strong capability in competitor analysis, market research, audience
insight and content performance analysis, with the ability to turn data
into clear decisions and actions.
Understanding of UTM conventions, attribution, landing-page
conversion, A/B testing and lead-funnel measurement; able to
identify tracking gaps and coordinate fixes.
Excellent written and verbal communication, editorial judgment,
presentation skills and ability to work with senior stakeholders and
project teams.
Highly organized and commercially minded, with experience planning
budgets, managing multiple priorities and reporting progress against
agreed targets.
Familiarity with Canva or Adobe Creative Cloud and video production
workflows is useful for reviewing briefs and creative quality; direct
editing is not the primary responsibility.
Working knowledge of video production, editing workflows
and creative tools is an advantage; the role leads the
specialists responsible for recording, editing and writing.
Experience: 5+ years in a relevant marketing role, including team and
partner leadership.
Compensation: As per experience and company policy.
Work Location: In person
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