Sales & Marketing Manager – HVAC

Elemental HVAC | Greater Toronto Area, ON

Job Type: Full-time, Permanent

Compensation: $70,000–$80,000 base salary + performance-based commission

Expected Total Compensation: $110,000–$140,000+ annually

Previous HVAC sales experience is required.

Driver’s license and police record check are required.

About Elemental HVAC

Elemental HVAC is a growing heating, ventilation, and air conditioning company serving homeowners, builders, and property managers throughout the Greater Toronto Area. We offer a full range of residential HVAC solutions to builders and homeowners alike, including heat pumps, furnaces, air conditioners, water heaters, ventilation, and indoor air quality systems.

Our commitment to quality workmanship, technical expertise, and customer service is at the core of everything we do.

About the Role

We are looking for an experienced, motivated, and results-driven Sales & Marketing Manager to lead our sales and customer acquisition efforts.

This is a hands-on position for someone who understands the HVAC industry and can manage the complete sales cycle—from generating new leads and responding to customer inquiries to preparing proposals, closing sales, and maintaining strong customer relationships.

The successful candidate will take ownership of our sales pipeline, develop and execute marketing initiatives, and serve as a primary point of contact for prospective and existing customers.

We are looking for someone who is entrepreneurial, organized, customer-focused, and comfortable being directly accountable for sales results.

Key Responsibilities

Sales & Business Development

• Manage the complete sales process, from initial inquiry through quotation, follow-up, and closing.
• Respond promptly and professionally to incoming customer calls, emails, website inquiries, and other sales leads.
• Consult with homeowners and other customers to understand their heating and cooling needs and recommend appropriate HVAC solutions.
• Prepare and present quotations, proposals, and equipment recommendations in coordination with our technical team.
• Proactively follow up on outstanding quotations and opportunities to maximize conversion rates.
• Develop relationships with homeowners, builders, property managers, and other prospective customers.
• Identify opportunities to generate repeat business, referrals, and additional sales.
• Maintain accurate customer records, sales activities, and opportunities within our CRM system.

Marketing & Lead Generation

• Develop and execute marketing strategies to generate a consistent pipeline of qualified leads.
• Manage and optimize Google Ads campaigns, including budgets, targeting, lead quality, and conversion performance.
• Plan and coordinate additional marketing initiatives, including direct-mail campaigns, flyers, referral programs, local advertising, and strategic partnerships.
• Identify opportunities to improve our website, landing pages, and online lead conversion.
• Coordinate with external marketing agencies, designers, and other service providers when required.
• Track marketing expenses, cost per lead, customer acquisition cost, and return on marketing investment.
• Test new marketing channels and continuously improve campaign effectiveness.

Customer Communications & Relationship Management

• Serve as a primary point of contact for incoming customer inquiries by phone and email.
• Ensure customers receive prompt, professional, and knowledgeable responses.
• Coordinate with our office, service, and installation teams to ensure accurate information and a smooth customer experience.
• Maintain regular communication with prospective customers throughout the sales process.
• Help resolve customer concerns and support long-term customer satisfaction.
• Ensure inquiries, follow-ups, and sales opportunities do not fall through the cracks.

Sales Management & Reporting

• Develop and maintain an organized, measurable sales pipeline.
• Establish and monitor sales targets, conversion rates, and key performance indicators.
• Prepare regular reports on leads, quotations, sales, marketing performance, and revenue forecasts.
• Identify opportunities to improve sales processes, customer communication, and operational efficiency.
• Work directly with company ownership to develop and execute growth initiatives.

Qualifications & Experience

Required:

• Minimum 3 years of direct HVAC sales experience, with 5+ years strongly preferred.
• Demonstrated success in generating sales, managing customer relationships, and closing business.
• Strong understanding of residential HVAC equipment, applications, and customer needs.
• Excellent written and verbal communication skills.
• Experience preparing quotations, presenting solutions, and following up with customers.
• Strong organizational skills and the ability to manage multiple priorities independently.
• Proficiency with CRM systems and common business software.
• Comfortable communicating with customers by phone, email, and in person.
• Valid Ontario driver's licence.

Preferred:

• Experience with residential heat pumps, geothermal systems, furnaces, air conditioners, and water heating equipment.
• Experience managing Google Ads or other digital lead-generation campaigns.
• Experience developing referral programs, direct-mail campaigns, or local marketing initiatives.
• Familiarity with Jobber or similar field-service management software.
• Experience selling HVAC equipment and services directly to homeowners.
• Experience developing business relationships with builders and property managers.

What We're Looking For

The ideal candidate is someone who:

• Takes ownership of results and is motivated by achieving sales targets.
• Is equally comfortable developing a marketing campaign and picking up the phone to close a sale.
• Understands that prompt follow-up and excellent customer service are essential to successful sales.
• Has the technical knowledge to speak confidently with customers about HVAC solutions.
• Is proactive, resourceful, and able to work independently without constant supervision.
• Is analytical and uses performance data to improve marketing and sales results.
• Values honesty, professionalism, and long-term customer relationships.

What We Offer

• Competitive base salary plus performance-based commission.
• Opportunity for significant earnings growth based on results.
• A key role in shaping the growth of an established HVAC company.
• Direct collaboration with company ownership.
• A broad range of HVAC products and services to sell, including conventional and geothermal systems.
• A supportive team with strong technical expertise and installation capabilities.
• Opportunities for professional growth and increased responsibility.

Applicants must have previous HVAC sales experience to be considered.

Elemental HVAC is an equal opportunity employer. We welcome applications from qualified candidates and provide accommodation throughout the recruitment process upon request.

Pay: $110,000.00-$140,000.00 per year

Benefits:

• Casual dress
• Dental care
• Flexible schedule
• On-site parking
• Paid time off
• Work from home

Experience:

• HVAC Sales: 3 years (required)
• Marketing: 2 years (preferred)

Work Location: Hybrid remote in Mississauga, ON L5N 3M1

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