Director, Marketing Strategy Consulting (LATAM)

We're in search of a Director, Marketing Strategy Consulting to join our group. Are you a veteran marketing strategist who takes pleasure in reshaping complex marketing obstacles into clean, effective solutions? Do you appreciate advising CMOs, defining strategy for significant engagements and playing a part in winning fresh business? If you carry 12+ years of experience across digital marketing and consulting, a track record in presales and solution crafting, and fluency in both Spanish and English, this position could be an excellent match for you

As Director, Marketing Strategy Consulting, you'll be viewed as an established expert across the complete digital marketing spectrum, bringing specialized knowledge in at least one area along with clear understanding of how AI, including AI search and GEO, is reshaping the field. You'll support clients throughout LATAM and worldwide, enhance delivery quality and contribute to building our offerings

You'll also collaborate with our growth and account leadership to develop and win new business, spearheading discovery activities, building out solutions and taking ownership of expert content within proposals, RFIs, RFPs and SOWs

In this capacity, roughly two-thirds of your efforts focus on subject matter leadership, covering client strategy advisory, delivery quality oversight and offering development. The remaining third is directed toward presales and solution design. You'll operate in a space between a hands-on specialist and a Managing Director, Growth. You're the subject matter expert supporting deal wins, while growth and account leads manage the pipeline and commercial aspects

Ready to help define how leading brands expand in an AI-centric world? Submit your application!

Responsibilities

• Operate as a dependable advisor on marketing strategy, assisting CMOs and digital leadership in establishing strategy across customer acquisition, retention, loyalty, personalization and brand expansion
• Deliver thorough digital marketing expertise encompassing search (SEO, GEO and paid), media, content, social, CRM and lifecycle, marketing automation, eCommerce, CRO and analytics
• Guide AI-related marketing initiatives, clarifying how AI search, generative content and AI-fueled personalization are changing how brands reach and convert audiences, and what steps clients should consider
• Perform marketing maturity assessments covering operating model, martech stack, data, content operations and measurement, converting discoveries into ranked roadmaps
• Establish KPI frameworks, attribution models and effectiveness strategies linking marketing initiatives to concrete business outcomes
• Merge strategy with execution by consolidating specialists in search, media, CRM, content, data and martech into a unified, coherent solution
• Design service packages, assessment frameworks, accelerators, case studies and reusable proposal materials
• Champion thought leadership by releasing points of view, presenting at conferences and webinars, and educating clients and team members on marketing's future direction
• Implement quality benchmarks, assess key deliverables and coach consultants within the delivery organization
• Partner alongside client partners, account and delivery managers around priority accounts, uncovering ways to expand scope in ongoing relationships
• Detect opportunities through client indicators, market trends like AI in marketing, partner involvement and assessment conclusions, transforming them into new dialogue
• Establish trusted connections with CMOs and Heads of Digital, eCommerce, Brand, Growth and Customer Experience, working through complicated enterprise environments
• Direct discovery efforts via workshops, stakeholder interviews, maturity assessments and quick-win audits or proofs of value that create pathways to larger engagements
• Screen opportunities carefully, evaluating need, fit, budget, timing, stakeholder access and competition, then delivering a clear go/no-go judgment
• Formulate the solution by converting client challenges into a problem statement, approach, phasing, team configuration, effort estimates, assumptions and success benchmarks
• Oversee expert content found in proposals, RFIs, RFPs and SOWs, covering solution narratives, scope, deliverables, assumptions, dependencies and acceptance criteria, while providing credentials and pricing input alongside the commercial team
• Deliver and champion the solution confidently throughout oral presentations, executive meetings and client presentations adapted for each audience
• Hand off smoothly to the delivery team, remaining engaged as a senior advisor, tracking client satisfaction and promoting renewals and extensions
• Maintain current pipeline records in CRM, capture lessons from wins and losses, and convert effective approaches into repeatable growth strategies

Requirements

• 12+ years of professional background in digital marketing, marketing strategy or marketing consulting, ideally within an agency, consultancy or marketing services firm
• 6+ years spent in client-facing consulting roles, presenting and championing concepts to senior decision-makers
• Thorough expertise across the digital marketing mix, including search, paid media, content, social, CRM and lifecycle, marketing automation, CRO and analytics
• Recognized specialization in at least one area, such as SEO/GEO, performance media, CRM or marketing technology
• Clear comprehension of how AI and LLMs are reshaping search, content and customer engagement
• Commercial awareness of scoping, estimating and pricing structures such as retainer, fixed fee and time and materials, combined with knowledge of how enterprise clients purchase marketing services
• Functional knowledge of marketing and analytics platforms such as GA4, Looker Studio, Adobe or Salesforce Marketing Cloud, and Semrush or Ahrefs
• Verified history of enhancing marketing results, including acquisition, conversion, retention and revenue, for enterprise-level brands
• Verified presales and solution design background, having developed and authored proposals, RFI/RFP responses and SOWs, and architected multi-disciplinary solutions resulting in won deals or expanded accounts
• Capability to demonstrate this work during interviews, such as anonymized proposals, solution designs, SOWs or pitch materials, alongside outcomes achieved
• Superior storytelling, writing skill and executive presence, capable of simplifying complex topics for broader audiences
• Highly proactive and collaborative, comfortable driving progress without relying on extensive process
• Fluent in Spanish and English (C1+ in both), spanning written and spoken communication

Nice to have

• Portuguese language capability, beneficial for serving Brazilian clients
• Applied SEO/GEO background, including experience with AI answer engine optimization
• Familiarity with martech and DXP platforms such as Adobe, Salesforce, Contentful or commercetools
• Track record of building a new practice or service line from the beginning
• Specialized industry knowledge in sectors such as retail, CPG, financial services or travel
• Visible standing within the marketing community through talks, written articles or published research

We offer

• International projects with top brands
• Work with global teams of highly skilled, diverse peers
• Healthcare benefits
• Employee financial programs
• Paid time off and sick leave
• Upskilling, reskilling and certification courses
• Unlimited access to the LinkedIn Learning library and 22,000+ courses
• Global career opportunities
• Volunteer and community involvement opportunities
• EPAM Employee Groups
• Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn

EPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.

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