A Digital Performance Marketing job involves creating, executing, and optimizing data-driven online campaigns (PPC, Paid Social, SEO, Email, Display) across channels like Google, Meta, and LinkedIn, focusing on measurable results like leads, sales, and ROI. Key responsibilities include budget management, A/B testing, performance analysis using tools like Google Analytics, reporting on KPIs (CPA, ROAS), collaborating with creative teams, and optimizing user funnels to boost conversion rates and achieve business growth.
Key Responsibilities
· Campaign Management: Launch, manage, and optimize paid media campaigns on platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic advertising.
· Performance Analysis: Monitor KPIs (Click-Through Rate, Conversion Rate, Cost Per Acquisition, Return on Ad Spend), identify trends, and perform root cause analysis on underperformance.
· Budget & Bidding: Manage campaign budgets, allocate resources effectively, and implement optimal bid strategies.
· Testing & Optimization: Conduct A/B testing on creatives, audiences, landing pages, and user experiences to improve effectiveness.
· Reporting: Develop reports and dashboards to communicate campaign performance and insights to stakeholders.
· Collaboration: Work with internal teams (creative, content, web) to ensure cohesive strategy and execution.
· Strategy: Brainstorm new growth strategies, identify new media opportunities, and stay updated on industry trends.
Pay: ₹30,000.00 - ₹45,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
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