Terralife Consumer Products & Services Pvt. Ltd.
Sidapur Fine Coffees | Malabar Coast
Job Title: Business Development Manager – Vending, HoReCa,Retail & Corporate Accounts
Role Objective
Institutional vending (Kervend/KAVend/TNVend) has grown from near nothing to Terralife's second-largest revenue line — running at roughly ₹4.7 Cr annualized — with no dedicated owner protecting or growing it. This role exists to own that portfolio end-to-end (account relationships, machine servicing coordination, new institutional tie-ups) while also fixing genuine, dangerous single-client concentration in HoReCa, Retail, and Corporate.
Key Responsibilities
- Vending Portfolio Ownership (primary): Own and protect Terralife's largest offline growth engine: manage institutional vending relationships (hospitals, corporates, campuses, primarily via Kervend/KAVend/TNVend), coordinate machine servicing and up time with the ops team, and drive new institutional tie-ups to hit the FY target.
- Account Diversification: Win new accounts in HoReCa and Retail to reduce reliance on any single client; conduct regular store/property checks to ensure visibility, stocking, and shelf presence.
- HoReCa Sales: Pitch “Experience Partnerships” with premium hotels,cafes, and restaurants for guest-room and F&B amenity placements, leveraging the group's own Evolve Back resort network as an initial foothold.
- Corporate Accounts: Grow and diversify the corporate-gifting pipeline (employee kits, festive hampers)beyond the current top account, targeting SMEs and mid-size corporates.
- Retail Expansion: Identify and tie up with premium organic/gourmet stores, boutique gift shops, and wellness centers for shelf placements.
- Reporting: Report monthly channel-wise revenue against Terralife's existing Target/Achievement tracking framework, and flag concentration or servicing risk proactively.
Candidate Profile
- Experience: 3–5 years in FMCG,food & beverage, wellness, or premium/luxury retail sales,with genuine offline deal-closing experience — not purely e-commerce or marketing.
- Channel Knowledge: Prior exposure to institutional or vending sales/account management is now a strong-to-essential plus, given this role's core scope is protecting and scaling an already multi-crore vending portfolio.
- Operational Comfort: Comfortable coordinating servicing/logistics touchpoints (machine uptime,refills, complaints) alongside pure sales — this is an operations-adjacent BD role, not a pure hunting role.
- Communication: Exceptional pitchingand negotiation skills;able to represent a heritage,premium brand identityto hospital administrators, hotel GMs, procurement teams, and store owners alike.
- Ownership: Comfortable owninga portfolio with realrevenue accountability and quarterly targets,not just activity metrics.
- Mobility: Willing to travel withinBengaluru and periodically into Kerala (Kervend's core geography) for account visits and servicing escalations.
- Mindset: A proactive self-starter comfortable working with minimal structure at a small, founder-led company — this role reports directly into the promoter family.
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