SEO Content Writer – Automotive (Cars & Bikes)

DL, INOn-siteIndividual contributor$4k–$5kFound 6 days ago
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Position Summary

  • Location: Okhla Phase 3, New Delhi (Nearest Metro: Okhla NSIC – Purple Line; approx. 10 minutes)
  • Experience Required: 2-3 years
  • Compensation: 3-4 LPA
  • Employment Type: Full-Time, Permanent (Work from Office)
  • Preferred Joining: Immediate
  • Working days: 5 days (Monday to Friday)
  • Employment type: Full-time | Permanent
  • Role type: Individual Contributor
  • Selection process: In-person interview at the Head Office, Delhi (
  • Opportunity to work with a brand with nearly four decades of industry presence

About the Role

We are looking for a detail-oriented SEO Content Writer with a strong understanding of the automotive industry and modern search optimization techniques.

The ideal candidate should be able to create high-quality, user-focused, SEO- and GEO (Generative Engine Optimization)-friendly content that performs well on search engines while also being suitable for AI-powered search experiences.

The writer will be responsible for creating and maintaining accurate, engaging, and well-researched content related to cars and motorcycles across multiple website sections.

Key Responsibilities

The selected candidate will create and maintain content for the following:

  • Write automotive blogs and third-party guest posts designed to attract organic traffic and generate backlinks.
  • Write SEO-friendly Brand Introduction content and Brand FAQs.
  • Update brand information whenever required.
  • Write SEO-optimized introduction content for category pages such as News, Reviews, Brand Pages, etc.
  • Write comprehensive Model Overview content, short Model Introductions, Model FAQs, and Pros & Cons.
  • Write preview articles for upcoming cars and bikes, covering expected launch dates, specifications, features, prices, competitors, and market expectations.
  • Create compelling Meta Titles and click-worthy Meta Descriptions.
  • Ensure content accurately matches search intent.
  • Identify and improve topical relevance and internal linking opportunities.
  • Regularly update existing content based on the latest automotive developments and information.

Content Requirements

The writer should be able to create content that is:

  • SEO-friendly
  • GEO (Generative Engine Optimization)-friendly
  • User-first and search-intent focused
  • Original and plagiarism-free
  • Factually accurate
  • Easy to read and well-structured
  • Optimized for featured snippets and AI-powered search
  • Updated according to the latest automotive developments

Required Skills & Qualifications

  • Excellent written English and communication skills.
  • Strong knowledge of on-page SEO.
  • Good understanding of keyword research and search intent.
  • Familiarity with GEO/AI search optimization.
  • Ability to simplify technical automotive information for readers.
  • Strong research and fact-checking skills.
  • Excellent proofreading and editing abilities.
  • Knowledge of Google Search guidelines and E-E-A-T principles.
  • Ability to take ownership of content quality and continuously improve existing content.
  • Comfortable handling large volumes of automotive content.
  • Strong interest and/or working knowledge of the automotive industry, including cars and motorcycles.

Selection Process

Shortlisted candidates may be asked to complete a writing assessment involving:

  • One vehicle Model Overview
  • One set of Model FAQs
  • One automotive Guest Post article

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits:

  • Commuter assistance
  • Flexible schedule
  • Health insurance
  • Leave encashment
  • Paid sick time
  • Paid time off
  • Provident Fund

Application Question(s):

  • How many years of experience do you have as SEO Content Writer
  • This is work from office role based in Okhla Phase 3, Delhi. Are you comfortable with the location and work-from-office situation?
  • If shortlisted, you'll need to interview with us at our Delhi office on a weekday (Monday to Friday). There won't be any virtual interviews or assessments. Does this work for you?
  • Have you applied with an updated CV?

It should have details of → your current job /KRAs, → timelines i.e. Start month + year & end month + year for employment → and start + end year for education? Are you in Delhi NCR right now?

  • What is your current location? Where are you presently situated?
  • This is an individual contributor role. Are you ok with this?
  • What is your notice period (in days)?
  • Can join immediately - within 7 days to 10 days
  • 15 days - 20 days
  • 30 days / 1 month
  • more than 1 month
  • We’ve already mentioned the CTC range in the post (3-4 LPA)— we hope you’ve reviewed it and are applying with full awareness of the same.
  • What is your current annual CTC?
  • What is your current fixed monthly net salary?
  • What is your salary expectation?
  • Anything you want to add in ref to your application

You can share your demo work

Work Location: In person

Exhibitions India GroupSEO Content Writer – Automotive (Cars & Bikes)
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