Director, Marketing AI Transformation

About the role

Over 50,000 customers globally trust our end-to-end, cloud-driven networking solutions. They rely on our top-rated services and support to accelerate their digital transformation efforts and deliver unprecedented progress. With double-digit growth year over year, no provider is better positioned to deliver scalable outcomes than Extreme. Inclusion is one of our core values and in our DNA. We are committed to fostering an inclusive workplace that embraces our differences and creates an atmosphere where all our employees thrive because of their differences, not in spite of them. Become part of Something big with Extreme! As a global networking leader, learn why there’s no better time to join the Extreme team. Job Title: Director, Marketing AI Transformation Department: Marketing Reports to: Chief Marketing Officer (CMO) Location: Remote Role Summary: The Director, Marketing AI Transformation will serve as the driving force behind the adoption and scaling of AI technologies across the marketing organization. This individual will serve as a bridge between senior leadership, marketing teams, and cross-functional stakeholders, ensuring AI tools and strategies align with the company's broader business objectives. By identifying high-impact use cases, fostering a culture of AI literacy, and championing responsible AI practices, this leader will position the company to achieve operational excellence and innovation in marketing. In addition to leading adoption efforts, this role will establish and chair a cross-functional Marketing AI Council. The Council will act as a guiding coalition, bringing together key stakeholders from all functions of marketing, as well as representatives from IT and legal to ensure the responsible, strategic, and cohesive implementation of AI within marketing. Key Responsibilities: Strategic Use Case Development: Collaborate with CMOs, VPs, and team leads to identify and prioritize AI-driven marketing use cases that deliver measurable business value. Pilot initiatives that demonstrate the potential of generative AI in improving efficiency, personalization, and ROI across marketing campaigns. AI Council Leadership: Establish and lead a Marketing AI Council composed of cross-functional leaders and contributors to guide the marketing team’s AI strategy. Ensure the Council operates as a hub for ideation, oversight, and alignment on AI adoption efforts, shared learning, facilitating discussions, and documenting outcomes. Develop AI governance frameworks and usage guidelines in collaboration with the Council to address ethical, operational, and security considerations as it relates to marketing usage. Represent marketing’s best interest on the corporate IT-led AI Council and share best practices and learnings across the organization AI Literacy and Enablement: Lead the development of AI literacy programs, including training for marketers at all levels on tools, ethical considerations, and best practices. Work with the Council to establish and communicate AI usage guidelines across the organization. Change Management: Drive cultural and behavioral change by inspiring teams to embrace AI as a tool for creativity and efficiency. Create a robust communication plan to share wins, lessons learned, and insights from pilot projects. Leadership and Influence: Act as an influencer and thought leader, working with cross-functional teams and stakeholders to build buy-in for AI adoption. Foster relationships with key executives and managers to overcome resistance and address concerns. Performance Measurement and Reporting: Develop and track KPIs to measure the impact of AI tools on marketing performance, such as cost savings, time-to-market, and content quality. Regularly present updates and insights to the CMO and other senior leaders.