Who We're Looking For
You must have:
- Expert-level experience with Meta Ads Manager.
- A proven track record of scaling direct-response advertising campaigns.
- Exceptional creative strategy and copywriting instincts.
- Strong understanding of conversion psychology, testing, and campaign optimization.
- Experience managing multiple advertising accounts.
- Advanced analytical and problem-solving abilities.
- Excellent English communication skills.
- A proactive, independent, results-driven mindset.
What Makes Someone Exceptional in This Role?
You don't wait for instructions.
You don't rely on the same three winning ads forever.
You don't blame the algorithm when performance declines.
You understand the customer, the market, the offer, and the psychology behind the click.
You're obsessed with finding what works, understanding why it works, and figuring out how to make it work even better.
Your Mission
Take ownership of Meta advertising growth and creative strategy across multiple client accounts.
Your responsibilities include:
1. Meta Advertising & Growth
- Build, manage, optimize, and scale high-performing Meta campaigns.
- Develop advanced testing and scaling strategies.
- Diagnose performance issues and identify growth opportunities.
- Optimize for qualified leads, booked appointments, and customer acquisition—not just CPL.
- Make data-driven decisions independently.
2. Creative Strategy & Innovation
- Develop compelling hooks, angles, offers, and advertising concepts.
- Understand consumer psychology and direct-response copywriting.
- Build structured creative testing frameworks.
- Analyze winning and losing creatives to identify new opportunities.
- Research competitors, market trends, and emerging advertising strategies.
- Continuously develop new concepts before existing campaigns decline.
3. Performance Analysis & Ownership
- Analyze campaign performance and identify the factors driving results.
- Turn data into actionable improvements.
- Develop localized advertising strategies for different markets.
- Collaborate with the fulfillment team to improve lead quality and client outcomes.
- Take complete ownership of campaign results.
Bonus Experience:
- Home service or local lead generation campaigns.
- Agency experience managing multiple clients.
- AI-powered creative development and marketing automation.
- Video advertising, UGC, and short-form direct-response content.
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