The Marketing Officer is responsible for developing and implementing marketing strategies to promote the school’s programs, increase student inquiries and enrollment, support student recruitment and retention, and strengthen the institution’s public image. The position also establishes and maintains partnerships with external organizations, schools, industries, government agencies, and community stakeholders to support enrollment growth, student opportunities, and institutional development.
Duties and Responsibilities:
A. Marketing and Promotions
- Develop and implement marketing plans, campaigns, and promotional activities to promote the school’s Senior High School, College, and TESDA programs.
- Coordinate with the Graphic Artist and Social Media Team in developing, designing, and publishing marketing materials, promotional content, brochures, flyers, digital advertisements, and other communication materials.
- Provide marketing briefs, campaign objectives, content requirements, and program information to ensure that promotional materials are aligned with the school’s branding and enrollment goals.
- Coordinate the preparation and scheduling of social media posts, enrollment announcements, program promotions, and other digital marketing campaigns.
- Ensure that all marketing materials and public communications contain accurate, updated, and approved information about the school and its programs.
- Monitor marketing campaign performance and coordinate with the Social Media Team to recommend improvements based on audience engagement, inquiries, and recruitment results.
- Maintain consistent branding and messaging across the school’s marketing channels and promotional activities.
- Monitor marketing trends, competitor activities, and potential markets to identify opportunities for improving the school’s visibility and attracting prospective students.
- Student Recruitment, External Partnerships, Marketing, and Promotion: Develop and implement student recruitment and enrollment strategies; manage prospective student databases, follow-ups, and enrollment campaigns; establish and maintain external partnerships and institutional linkages; plan and coordinate marketing activities, promotional events, and community engagements; conduct market research and monitor enrollment performance, marketing effectiveness, and key performance indicators; prepare marketing plans, proposals, budgets, and accomplishment reports; coordinate with relevant school offices and external stakeholders; and ensure compliance with institutional policies and data privacy requirements. Perform other related duties as assigned by the School Administrative Head or Management.
Pay: Php25,000.00 - Php30,000.00 per month
Benefits:
- Company Christmas gift
- Company events
- Health insurance
- Life insurance
- Opportunities for promotion
- Pay raise
- Promotion to permanent employee
Work Location: In person
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