Performance Marketing Specialist

Performance Marketing Specialist Location: Head Office, Ernakulam, Kerala Employment Type: Full-Time, Permanent Experience: 2–5 Years Department: Marketing Level: Level 2 Reports To: Marketing Coordinator / Head – Marketing

About the Role

The ideal candidate will have hands-on experience with Meta Ads, Google Ads, YouTube Ads, and other digital advertising platforms, with a strong focus on lead generation, conversion, cost optimization, and ROI.

The candidate will work closely with the marketing, creative, CRM/CRE, branch operations, and external agency teams to ensure that digital campaigns deliver measurable business results.

Key ResponsibilitiesCampaign Management

• Plan, set up, launch, and manage paid campaigns across Meta Ads, Google Ads, YouTube, and relevant marketplace platforms.
• Develop monthly media plans based on business, branch, and product targets.
• Manage audience targeting, keywords, placements, and campaign structures.
• Conduct A/B testing of creatives, ad copies, audiences, landing pages, and bidding strategies.
• Plan campaigns around promotions, seasonal demand, treatment packages, and product launches.

Budget & Performance Optimization

• Manage and allocate monthly advertising budgets across campaigns and platforms.
• Monitor CPL, CPA, qualified leads, conversion rates, and ROAS.
• Identify underperforming campaigns and optimize budgets to improve performance.
• Track campaign spending and identify opportunities for scaling successful campaigns.
• Support Finance with monthly advertising spend documentation and reconciliation.

Analytics & Reporting

• Set up and monitor conversion tracking using Meta Pixel, Google Ads conversion tracking, GA4, GTM, and UTM parameters.
• Ensure accurate tracking of leads from ad click through consultation or sale.
• Prepare weekly dashboards and monthly performance reports.
• Analyse the complete marketing funnel and identify areas for improving lead-to-consultation conversion.
• Provide data-driven insights and recommendations to the management team.

Creative & Landing Page Coordination

• Work with designers, content creators, videographers, and agencies to develop high-performing ad creatives.
• Provide creative briefs, messaging ideas, formats, and campaign requirements.
• Review campaign creatives for platform compliance and brand consistency.
• Coordinate with the web team to improve landing pages and conversion rates.
• Maintain a record of tested creatives, offers, and campaign performance.

Coordination & Compliance

• Coordinate with external media and creative agencies and monitor their campaign deliverables.
• Work with branch teams to align campaign locations, offers, and appointment capacity.
• Ensure digital advertising follows applicable ASCI, AYUSH, healthcare advertising, and platform advertising guidelines.
• Maintain proper records of campaign approvals, creative approvals, and advertising budgets.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–5 years of hands-on experience in Performance Marketing / Paid Digital Marketing.
• Proven experience managing paid advertising campaigns and digital media budgets.
• Experience in healthcare, wellness, Ayurveda, clinic, D2C, or consumer-focused businesses will be an advantage.
• Google Ads and Meta certifications are preferred.

Required Technical Skills

• Advanced knowledge of Meta Ads Manager and Google Ads.
• Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Knowledge of Looker Studio or similar reporting/dashboard tools.
• Strong understanding of lead generation, conversion tracking, audience targeting, bidding, and campaign optimization.
• Strong Excel/Google Sheets skills for campaign analysis and reporting.
• Knowledge of CRM and lead-management systems.
• Experience with marketplace advertising such as Amazon, Flipkart, or quick-commerce platforms is an advantage.
• Basic understanding of landing pages and Conversion Rate Optimization (CRO).

Working Conditions

• Full-time position based at Head Office, Ernakulam.
• Occasional travel to Kakkanad, Trivandrum, Edappally, and Edappal branches may be required.
• Flexibility to monitor campaigns during major launches and promotional periods.

Work Location: In person

Pay: ₹51,000.00 - ₹95,000.00 per month

Work Location: In person

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