About the Role
Factory is seeking a Field Marketing Coordinator to partner closely with the sales and marketing teams to drive Factory's value proposition and go-to-market strategy. Key responsibilities include planning, organizing, and executing events and field marketing programs that generate new prospects and advance existing opportunities.
What you will do and achieve
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Coordinate Factory-sponsored tradeshows, webinars, dinners, executive roundtables, direct mail campaigns, and field events from end-to-end
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Organize team preparation meetings for each event
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Project manage landing pages, registration, email campaigns, timelines, and deadlines
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Source venues for Factory field marketing events
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Closely integrate with marketing and sales, supporting territory needs and executing regional and account-based marketing strategies
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Maintain budget tracker for your programs
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Assist with creative approaches to marketing Factory programs (live and virtual)
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Manage direct mail sends (gifts, swag, giftcards) as well as tradeshow shipments (banners, swag, handouts, deliverables)
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Provide reports on campaign performance and track year-over-year program results
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Collect and upload program lead data and surveys immediately post-program
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Support flagship events like the Agent Native Development Summit
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Travel 30-50% domestically
Qualifications
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1-3 years event planning and/or marketing experience, ideally at a high-growth SaaS or developer-focused company
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Strong project management, time management, and organizational skills
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Excellent written and verbal communication skills
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Interest in metrics-driven marketing; comfortable tracking results against budget
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Salesforce, marketing automation, and AI tools experience a plus
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Thrive in fast-paced environments; able to shift priorities and support teammates as needed
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A passion for developers, autonomy, and shaping how a new category is understood and adopted
This is an in-office position (5 days/week) in San Francisco (walking distance to Caltrain)
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