PURPOSE STATEMENT
Under the guidance and support of the Marketing Manager, effectively manage elements of the brand marketing mix within Southern Africa to ensure that the brand continues to grow.
MAIN OUTPUTS AND RESPONSIBILITIES FOR THIS POSITION
- Assist in development of the annual brand strategy and Marketing plan.
- Execute national marketing activities/promotions above and below the line in relation to the approved Marketing plan and promotions calendar.
- Seek new opportunities to deliver against the brand plan and/or improve the plan.
- Implement and manage the media plan in relation to key activities. Ensuring that expenditure, project timelines along with brand objectives are delivered on.
- Liaise with advertising agencies, strategic alliance partners and suppliers on advertising and promotional campaigns.
- Ensure all marketing collateral delivers on brand consistency and timings are met in conjunction with the relevant agencies.
- Manage the brands Locality marketing, ensuring that we empowering our franchisees with fit to compete collateral, which is insight driven.
- Ensure locality marketing promotions are aligned to brand strategy through the development of Locality toolkits and providing guidance & support to Locality marketers and Franchise Managers.
- Provide forecasts for promotions and new products to minimize write-off costs.
- Assist in the management of national menu roll-out.
- Assist in delivering on the brand's digital plan, and social media activities
- Utilise consumer research to gain consumer insights that drive decisions.
- Analyse sales data and report on the performance of promotions and products.
- Evaluate competitor pricing and report on a regular basis.
- Help co-ordinate the brand's National Franchisee Conference, National Franchise Forum meetings, regional roadshows and conference events.
EDUCATION AND EXPERIENCE
Formal Education
- Minimum relevant tertiary qualification in Marketing
- NQF 8 qualification an advantage
- Previous brand marketing experience
Experience
- Minimum of 5 years' experience in the FMCG/Food Franchising industry.
- Understanding of consumer insights, culture and trends
- Understanding of project management within marketing working with various agency partners.
- Excellent knowledge of Digital Marketing and social media platforms an advantage.
KNOWLEDGE AND SKILLS
- Excellent interpersonal, written & presentation skills
- Highly enumerated & computer literate
- Proactive, innovative thinker, ability to implement with excellence and accuracy
- Multi-task orientated
- Ability to work well under pressure
- Deadline driven
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