1-2 days per week · Caringbah · Flexible hours · Opportunity to grow
Flour is looking for someone to take the reins of our marketing.
We’ve built a brand people genuinely love, two busy stores and a strong following - but there’s a lot more we could be doing.
That’s where you come in.
We’re looking for a hands-on marketer who can create great content, build the Flour brand and turn good ideas into things that actually drive people through the door.
This is a new role, so there’s plenty of room to make it your own.
ABOUT FLOUR
We’re a small, community-focused and ambitious hospitality business with big plans.
We make things from scratch, care deeply about what we do and who we do it with, and are constantly looking for ways to make Flour better.
We move quickly, back good ideas and don’t take ourselves too seriously.
THE ROLE
Working predominantly from our Caringbah store, you’ll work closely with our leadership and wider team and take ownership of Flour’s marketing across content, social, brand and digital.
We’re looking for someone who is equally comfortable building a content calendar, grabbing their phone to film a Reel, updating Shopify, pulling together an in-store campaign or spotting an opportunity we haven’t thought of yet.
This is a hands-on role. We don’t need someone to just tell us what we should be doing. We need someone who can make it happen.
WHAT YOU’LL DO
- Plan, create, film, edit and publish content across Instagram, TikTok, Facebook and LinkedIn
- Turn our products, people and everyday happenings into content people actually want to see
- Plan campaigns around product launches, events and key trading periods
- Manage creator, influencer, UGC and collaboration opportunities
- Keep our Shopify website, online ordering and digital presence up to date
- Create on-brand digital and in-store marketing material
- Look at what’s working and find new ways to grow engagement, foot traffic and sales
You’ll also have the opportunity to explore Meta Ads, partnerships, collaborations and other commercial ideas as the role grows.
WHO ARE YOU?
You’ll have proven experience across marketing, social media or content - and be someone who can actually do the work, not just plan it.
You’re confident in filming and editing short-form content, highly proficient in Canva and have a great eye for design, typography, imagery and brand consistency.
You understand Instagram, TikTok and Facebook, know what makes good content work and, importantly, understand that marketing needs to contribute to the business.
Experience with Shopify, Meta Ads, influencer marketing or hospitality, food, lifestyle, retail and consumer brands would all be highly regarded.
You’re proactive, curious and resourceful. You can take an idea from “we should do this” to actually making it happen.
YOU NEED TO GET FLOUR.
This one matters.
Maybe you already know Flour. If you don’t, you’ll want to.
You’ll understand what makes us different, be genuinely curious about what we’re doing next and care about the products and people behind the brand.
When a new pastry comes out of the oven, you’re already thinking about how to tell that story.
Because this isn’t a “just post on Instagram” role.
We want someone who will genuinely own marketing at Flour - someone who understands that great content builds the brand, and the right campaign gets more pastries into more hands.
WHY FLOUR?
You’ll have real ownership of marketing in a growing business and the freedom to bring ideas to the table and actually do something with them.
There aren’t layers of approval or hoops to jump through. You’ll work directly with the owners and have a genuine say in where the Flour brand goes next.
If you have a good idea, we want to hear it. If you can make it happen, even better.
The setup is flexible too. You’ll need to spend time in-store because that’s where a lot of the content happens, but we’re more interested in finding the right person than forcing the role into a rigid 9–5 structure.
And you’ll be surrounded by very good food. There are worse workplaces.
THE DETAILS
Location: Flour CaringbahHours: 1-2 days per week, with flexibility around how those hours work Potential: Opportunity for the role and hours to grow Reporting to: Co-Founders
DON’T TICK EVERY BOX?
Apply anyway.
We care more about finding someone who understands the brand, has great ideas and knows how to make things happen than someone who ticks every box on a job description.
If you think you could do something great with Flour, we want to hear from you.
TO APPLY
Tell us a little about yourself, what you’ve been doing and why you think Flour could be a good fit for you.
Send through your CV and, if you have them, any examples of your work, social accounts, content, campaigns or brands you’ve worked on that you think we should see.
And we’ve got two questions for you:
What’s your favourite Flour product and why?
You’ve got $500 and one idea to get more people talking about Flour. What would you do?
Work Location: In person
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