Forager is a fast-growing data-as-a-service platform providing high-accuracy people and company data to platforms and teams that rely on data to power GTM and recruiting workflows.
We’re building a repeatable, scalable outbound GTM engine targeting data-driven SaaS platforms (sales tech, recruiting tech, AI tools, and data platforms). This is a high-impact role working directly with the founder to design and execute that system from the ground up.
The Role
We’re hiring a GTM Growth Lead (ABM) to build and own our outbound pipeline engine.
This is not a traditional growth marketing role. The focus is:
- outbound ABM
- pipeline creation
- system design
- experimentation
- sales enablement
You will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine.
What You’ll Do
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Build and maintain the TAM
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Define ICP, segmentation, and targeting
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Create an evergreen system to identify high-fit accounts
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Develop account scoring (Tier 1 / Tier 2 / Tier 3)
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Own the outbound motion
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Design messaging and sequences (email + LinkedIn)
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Work directly with SDR to improve reply rates and meeting conversion
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Run weekly experiments (targeting, messaging, offers)
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Build the GTM system
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Connect TAM → CRM → outbound workflows
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Ensure accounts and contacts are enriched and up to date
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Define tracking for pipeline and engagement
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Develop signal-driven outreach
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Identify triggers (hiring, product launches, funding, etc.)
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Build a system to prioritize accounts based on signals
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Create playbooks and enable the team
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Develop repeatable ABM playbooks (1:1 and scaled)
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Build messaging templates and objection handling
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Train SDRs and document processes for scale
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Support deal execution
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Help create assets (case studies, calculators, data samples)
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Incorporate sales feedback into messaging and targeting
What Success Looks Like
- Consistent Sales-Accepted Tier 1 / Tier 2 meetings held
- Strong outbound conversion (reply rate → meeting rate)
- A clear, repeatable outbound playbook
Measurable pipeline contribution from outbound
Important Note: This role is focused on outbound pipeline creation and ABM execution, not paid acquisition or traditional growth marketing.
Requirements
- Proven experience building outbound / ABM pipeline
- Track record of generating qualified meetings or pipeline
- Strong understanding of ICP, targeting, and messaging
- Hands-on operator (not just strategy)
- Comfortable working in a fast-paced startup
- Deep experience with Clay, Sales Nav, or sequencing tools
- Experience with SaaS platforms (GTM, recruiting, data, AI)
- Experience training SDRs and building playbooks
Benefits
- Build the outbound GTM engine from scratch
- Work directly with the founder
- High ownership and visible impact on revenue
- Opportunity to shape how the company scales
Originally posted on Himalayas
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