Marketing Manager - Trade Marketing & Brand Activation
About the Role
We are looking for a Marketing Manager to drive and manage the company's offline and online promotional activities, trade marketing initiatives, brand visibility and market activations across dealer and distributor networks.
The role will work closely with the Sales and Marketing teams to ensure effective execution and utilization of branding materials and promotional activities across the market.
Key Responsibilities
1. Marketing & Promotional Activities
- Plan and execute promotional activities across offline and online channels.
- Develop and implement new marketing concepts and promotional ideas.
- Coordinate with relevant teams for execution of campaigns and market activities.
- Support the Sales team with marketing initiatives that improve brand visibility and dealer engagement.
2. POP & Branding Material Management
- Manage various Point-of-Purchase (POP) and branding materials, including:
- Boards
- Banners
- Danglers
- Streamers
- Carry Bags
- T-shirts
- Other promotional merchandise
- Identify branding requirements from the market and coordinate their approval and execution.
- Review and monitor the distribution of POP materials to distributors.
- Ensure that branding materials sent to distributors are properly utilized and displayed.
3. Vendor & Procurement Management
- Coordinate with vendors for production and supply of branding and promotional materials.
- Place orders for POP and promotional materials.
- Negotiate and finalize rates with vendors while ensuring quality and timely delivery.
- Track orders and ensure timely availability of materials in the market.
4. Dealer & Market Branding
- Ensure effective brand visibility at dealer points and outlets.
- Review outlet photographs to assess the quality and visibility of branding.
- Coordinate with the Sales team to identify branding gaps and improvement areas.
- Collect market-level data and requirements related to branding and promotional activities.
5. Events & Brand Activations
- Plan and coordinate branding and promotional activities at:
- Melas
- Exhibitions
- Expos
- Public events
- Other consumer-facing locations
- Coordinate the decoration and placement of stalls, counters and branding materials.
- Ensure proper execution and visibility of the brand at events.
6. Digital & Social Media Coordination
- Collect photographs and relevant content from market activities and dealer outlets.
- Share relevant photographs and content with the Social Media Marketing (SMM) team for online promotions and advertisements.
- Coordinate with the SMM team to support digital amplification of offline marketing activities.
7. Sales Coordination & Reporting
- Work closely with the Sales team to ensure effective utilization of POP materials.
- Monitor implementation of branding activities across distributors and dealer points.
- Maintain records of branding materials distributed and utilized.
- Provide regular updates and reports on market activation, branding and promotional activities.
Key Skills & Competencies
- Trade Marketing & Brand Activation
- Dealer/Distributor Marketing
- POP & Branding Material Management
- Vendor Management & Negotiation
- Event & Exhibition Management
- Market Research & Data Collection
- Sales & Marketing Coordination
- Strong execution and follow-up skills
- Good communication and interpersonal skills
- Ability to manage multiple activities simultaneously
- Willingness to travel extensively within the assigned market
Preferred Profile
- Graduate/MBA in Marketing, Business Administration or a related field.
- Experience in FMCG, Consumer Goods, Retail, Food, Ice Cream, Distribution or similar industries would be preferred.
- Candidates with experience in trade marketing, dealer marketing, brand activation or field marketing will be strongly preferred.
- Should be comfortable with field visits and coordination with dealers, distributors, vendors and the Sales team.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Paid time off
Work Location: In person
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