Portfolio Lead – SEO / Digital Marketing (SaaS)

About the role

**Portfolio Lead – SEO / Digital Marketing (SaaS)**

**Experience:** 7–12 Years **Location:** Remote (Work from Home) **Employment Type:** Full\-time **No. of Positions:** 2–3 **Notice Period:** Immediate Joiners Preferred **Industry:** SaaS / AI Platforms **Educational Qualification:** Master's Degree

**What We Are Looking For**

* 7–12 years of hands\-on experience leading SEO and Digital Marketing initiatives for SaaS, Product\-led Growth (PLG), or B2B technology companies. * Proven experience managing SEO strategy, Content Marketing, Technical SEO, Website Growth, and Digital Marketing operations. * Strong expertise in Google Search Console, Google Analytics 4 (GA4\), Ahrefs, SEMrush, Screaming Frog, Looker Studio, and other enterprise SEO platforms. * Hands\-on experience improving existing rankings (Top 10 → Top 3\), increasing non\-brand organic traffic, and driving qualified marketing pipeline. * Strong experience with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), optimizing websites for Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity, and other AI\-powered search platforms. * Experience implementing Entity SEO, Semantic Search, Structured Data (Schema), Knowledge Graph optimization, and topical authority strategies. * Strong understanding of crawl optimization, indexing, JavaScript SEO, Core Web Vitals, internal linking, and scalable website architecture. * Experience partnering with Product Marketing teams on product launches, landing pages, messaging, positioning, and website growth initiatives. * Prior experience leading SEO Specialists, Content Writers, Digital Marketing Executives, Web Developers, and cross\-functional marketing teams. * Excellent English communication skills with strong content review, editorial governance, and stakeholder management abilities. * Experience leveraging AI tools such as ChatGPT, Claude, Gemini, Perplexity, NotebookLM, Cursor AI, and AI\-powered SEO platforms to improve research, content planning, reporting, and team productivity. * Strong analytical, leadership, problem\-solving, and project management skills with the ability to manage multiple portfolios simultaneously.

**Responsibilities**

* Own the complete SEO, AEO/GEO, and Digital Marketing roadmap across multiple SaaS products. * Drive organic acquisition through Technical SEO, Content Strategy, AI Search Optimization, and Website Growth initiatives. * Improve keyword rankings, organic traffic, conversion rates, qualified pipeline, and product sign\-ups through data\-driven optimization. * Build topical authority, entity\-first content strategies, keyword clusters, and scalable internal linking frameworks. * Optimize websites for Google AI Overviews, ChatGPT, Gemini, Claude, Perplexity, and emerging AI\-powered search experiences. * Partner with Engineering teams to implement Technical SEO improvements including crawlability, indexing, Core Web Vitals, JavaScript rendering, structured data, and website architecture. * Collaborate with Product Marketing on product launches, landing pages, messaging, positioning, and digital campaign execution. * Build and maintain SEO dashboards, AI visibility reports, website performance reports, and executive\-level analytics. * Ensure implementation of SEO, AEO/GEO, content, and website best practices across all digital properties. * Lead Digital Marketing teams through mentoring, quality reviews, performance management, and execution planning. * Drive continuous experimentation across metadata, content modules, landing pages, AI citations, internal linking, and conversion optimization. * Work closely with Product, Sales, Customer Success, Engineering, and Leadership teams to align Digital Marketing initiatives with business objectives. * Continuously evaluate emerging AI search technologies, LLM\-powered marketing tools, and automation opportunities to improve execution efficiency and marketing performance.

**Qualifications**

* Bachelor's or Master's Degree in Engineering, Computer Science, Marketing, Business Administration, or a related discipline. * 7\+ years of experience in SEO and Digital Marketing for SaaS, AI Products, or Product\-led organizations. * Proven success leading enterprise SEO initiatives and delivering measurable business outcomes including traffic, pipeline, sign\-ups, and revenue growth. * Strong expertise in Technical SEO, Content Strategy, Analytics, AEO/GEO, Entity SEO, and AI Search Optimization. * Hands\-on experience with GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, Looker Studio, and enterprise SEO platforms. * Experience collaborating with Product Marketing, Engineering, and Leadership teams in fast\-paced SaaS environments. * Strong people management experience including hiring, coaching, stakeholder communication, and cross\-functional leadership. * Relevant certifications in Google Analytics, Google Ads, HubSpot, SEMrush, AI Marketing, or Digital Marketing will be an added advantage.

Job Type: Full\-time

Pay: ₹1,500,000\.00 \- ₹2,200,000\.00 per year

Benefits:

* Health insurance * Work from home

Application Question(s):

* Notice Period ( days ) * Current CTC * Years of experience with Technical SEO (Google Search Console, GA4, Schema, Core Web Vitals, JavaScript SEO, Crawl \& Index Optimization) * Years of experience leading Digital Marketing and SEO teams * Years of experience in SEO for SaaS or Product\-led businesses * Years of experience managing cross\-functional teams including SEO, Content, Web Development, and Product Marketing

Work Location: Remote