About the Role:
The Ecommerce Sales & Marketing Manager will lead the strategic development and execution of online sales and marketing initiatives within the manufacturing sector, driving revenue growth and brand presence across digital platforms. This role is pivotal in integrating ecommerce strategies with traditional sales efforts to optimize customer acquisition, retention, and overall market penetration in Canada. The manager will oversee the end-to-end ecommerce sales cycle, including digital marketing campaigns, website optimization, and customer experience enhancements to maximize conversion rates. Collaboration with cross-functional teams such as product development, supply chain, and customer service is essential to ensure alignment and seamless execution of ecommerce objectives. Ultimately, this position aims to establish a robust online sales channel that complements the company’s manufacturing capabilities and supports long-term business growth.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in ecommerce sales and digital marketing, preferably within the manufacturing or industrial sector.
- Proven track record of managing successful ecommerce platforms and digital marketing campaigns.
- Strong analytical skills with experience using data analytics tools to drive decision-making.
- Excellent communication and leadership abilities to manage cross-functional teams and external partners.
Preferred Qualifications:
- Master’s degree in Marketing, Business, or a related discipline.
- Experience with B2B ecommerce platforms and complex sales cycles in manufacturing.
- Familiarity with CRM and ERP systems integration with ecommerce platforms.
- Certification in digital marketing or ecommerce management (e.g., Google Analytics, HubSpot, Shopify).
- Knowledge of Canadian market regulations and compliance related to online sales.
Responsibilities:
- Develop and implement comprehensive ecommerce sales and marketing strategies tailored to the manufacturing industry.
- Manage digital marketing campaigns including SEO, SEM, email marketing, social media, and paid advertising to drive traffic and sales.
- Analyze ecommerce performance metrics and customer data to identify trends, optimize campaigns, and improve user experience.
- Collaborate with product, supply chain, and customer service teams to ensure product availability, timely delivery, and high customer satisfaction.
- Oversee the management and continuous improvement of the company’s ecommerce platforms and online storefronts.
- Lead and mentor a team of ecommerce and marketing professionals to achieve sales targets and professional development goals.
- Coordinate with external vendors and agencies to enhance digital marketing efforts and technology solutions.
- Stay current with industry trends, emerging technologies, and competitive landscape to maintain a competitive edge.
Skills:
The required skills enable the manager to design and execute data-driven marketing campaigns that increase online visibility and sales conversion rates. Analytical skills are essential for interpreting ecommerce metrics and customer behavior to refine strategies and improve ROI. Leadership and communication skills facilitate effective collaboration with internal teams and external partners, ensuring alignment and smooth project execution. Technical proficiency with ecommerce platforms and digital marketing tools allows for hands-on management and optimization of online sales channels. Preferred skills such as CRM integration and knowledge of regulatory compliance further enhance the ability to create seamless, compliant, and scalable ecommerce operations.