Benefits:
- Health insurance
- Paid time off
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discounts
UI/UX Designer — Website & Digital Experience
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Genesis Health Clubs | Wichita, Kansas
Reports to: Vice President of Marketing
About the Role
Genesis Health Clubs is looking for a UI/UX Designer to keep our website current, easy to use, and optimized to turn visitors into leads and members. Supporting more than 90 clubs, this role combines design, hands-on website management, and conversion optimization. You’ll help people find the right club, explore amenities, request a guest pass, schedule a tour, and join—with a seamless experience across desktop and mobile. You’ll also lead Answer Engine Optimization (AEO), helping make Genesis content clear, useful, and discoverable through search engines and AI-powered answers.
What You’ll Do
Website Design & Management
- Own day-to-day website updates, including club pages, amenities, promotions, schedules, images, and landing pages.
- Design intuitive navigation, page layouts, forms, and calls to action.
- Create wireframes, prototypes, and production-ready designs.
- Maintain consistent branding and reusable design standards across the website.
- Work with marketing, IT, and developers to implement improvements and resolve issues.
Check pages, links, forms, and mobile layouts regularly for accuracy and usability.
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User Experience & Conversion Optimization
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Improve the paths visitors take to find a club, request information, claim a pass, book a tour, or join.
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Identify and reduce friction in forms and membership journeys.
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Use analytics, user feedback, heatmaps, and testing to guide design decisions.
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Build and optimize campaign landing pages.
Monitor website speed, mobile usability, and accessibility, partnering with developers on technical fixes.
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AEO & SEO
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Structure content to answer questions prospective members ask about memberships, amenities, fitness, and local clubs.
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Develop helpful FAQs, clear headings, internal links, and location-specific content.
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Partner with developers to implement and validate appropriate structured data and address crawlability and indexing issues.
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Collaborate with content and marketing teams to improve information accuracy, relevance, and search visibility.
Monitor search performance and emerging AI discovery opportunities, using findings to prioritize improvements.
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Measurement & Collaboration
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Track landing page performance, form completion, conversion rates, and engagement.
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Partner with digital marketing and IT to verify conversion tracking and lead-form functionality.
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Share concise reports on improvements, results, and next priorities.
Manage incoming website requests and prioritize work that supports lead generation and membership growth.
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What You Bring
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Three or more years of experience in UI/UX design, website management, or a closely related role.
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A portfolio showing live websites, landing pages, and the thinking behind your design decisions.
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Proficiency in Figma or a comparable design and prototyping tool.
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Hands-on experience publishing and maintaining pages in a content management system.
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Working knowledge of HTML/CSS and the ability to collaborate effectively with developers.
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Experience with responsive design, accessibility, SEO, and conversion optimization.
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Understanding of AEO and how clear content, technical accessibility, and structured information support discovery.
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Experience with Google Analytics 4, Google Search Console, and user behavior tools.
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Strong attention to detail, organization, and the ability to manage competing deadlines.
A practical, proactive approach—you can identify an issue, recommend a solution, and help get it implemented.
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Bonus Experience
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Multi-location websites, local SEO, or fitness and hospitality brands.
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Membership, ecommerce, or other online enrollment experiences.
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HubSpot, CRM-connected forms, and marketing automation integrations.
A/B testing and technical website audits.
- What Success Looks Like An accurate, engaging website that makes it easy to explore Genesis and take the next step. Success includes stronger mobile experiences, improved form completion and conversion rates, better search visibility, and timely execution of website updates.
How to Apply
Submit your resume and portfolio with two or three relevant website projects. Tell us what you personally designed or implemented, the problem you solved, and any measurable results.
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