Digital Content Manager

About the role

The **Digital Content Manager – Gibson Certified Vintage** owns the day\-to\-day execution of GCV’s digital content ecosystem, with primary responsibility for photography, product listings, and supporting social and marketing initiatives. This role serves as the central driver of consistent, high\-quality digital output across web and social channels, ensuring vintage instruments are presented accurately, clearly, and compellingly.

The ideal candidate is a hands\-on creative with strong technical execution skills and an organized, ownership\-driven mindset. This role balances content creation with coordination—moving listings from intake to live efficiently while collaborating with internal and external partners on broader marketing initiatives.

**Essential Functions**

**Product Listings \& Web Content**

* Own the end\-to\-end creation and management of Gibson Certified Vintage product listings, ensuring accuracy, consistency, and timely execution. * Manage photography assets for listings, including capture, editing, sizing, and uploading across digital platforms. * Edit and refine product copy based on provided technical write\-ups, ensuring clarity, consistency, and alignment with GCV standards. * Manage CMS workflows related to listings and digital content. * Maintain consistent visual and content standards across approximately 10–15 listings per month.

**Photography \& Light Video Production**

* Serve as primary photographer for Gibson Certified Vintage, handling full capture, edit, and delivery of still imagery for web and social use. * Capture and edit light video content, including short\-form social clips and product\-focused reels (primarily iPhone\-based capture). * Maintain organized archives of digital assets for ongoing use and reference. * Coordinate with internal or external video teams on larger or more polished video projects as needed, serving as the GCV point of contact.

**Social Media \& Digital Engagement**

* Collaborate with the Gibson Certified Vintage Manager on social media planning and execution. * Create and publish supporting social content tied to product releases, listings, and program initiatives. * Maintain a consistent visual and tonal presence across social channels. * Support basic engagement and content optimization efforts as needed.

**Cross\-Functional Collaboration**

* Work closely with Gibson corporate Marketing and PR teams to align GCV content with broader initiatives. * Coordinate with internal stakeholders to support campaigns, launches, and special projects. * Engage external creative partners when required to support larger content initiatives.

**Design \& Program Support**

* Provide light design support as needed for program materials, including Certificates of Authenticity, Letters of Appraisal, and related assets. * Support continuous improvement of content workflows, documentation, and asset management practices.

### **Team Support (As Needed)**

* Collaborate with the GCV team to support day\-to\-day operations during peak periods or special initiatives.

**Required Skills/Abilities**

* Strong photography skills, including capture, editing, and asset preparation for web and social platforms. * Comfortable producing light video content for social and digital use. * Proficiency with Adobe Creative Suite, including Photoshop, Lightroom, and InDesign, as well as Capture One, for image editing, asset preparation, and light design work. * Highly organized, with the ability to manage multiple listings and projects simultaneously. * Strong attention to detail, particularly when working with high\-value instruments and technical product information. * Ability to collaborate effectively across teams while maintaining ownership of deliverables. * Working knowledge of CMS platforms and digital asset workflows. * Clear written communication skills for editing and refining product copy.

**Required Education and Experience**

* Bachelor’s degree in photography, marketing, communications, or a related field preferred, or equivalent practical experience. * 2–5 years of experience in digital content, photography, e\-commerce, or related roles. * Experience working in product\-driven or specialty retail environments preferred. * Background in music, instruments, or adjacent creative industries is a plus.

**Essential Knowledge**

* Strong working knowledge of guitars, with an emphasis on vintage instruments, and a demonstrated desire to continue building product knowledge. * Ability to confidently identify core Gibson models and engage with internal teams about vintage guitars in a knowledgeable, professional manner. * Understanding of digital content workflows, from capture through publication.

**Personal Qualities**

* Ownership\-driven and dependable, with a strong sense of accountability. * Comfortable balancing creative execution with operational consistency. * Adaptable and effective in a fast\-paced, evolving program environment. * Collaborative, professional, and detail\-oriented.

**Travel Requirements**

* This position is Nashville\-based and primarily onsite. * Minimal travel may be required to support content or program needs.

**Physical Demands**

* Primarily onsite in a retail, studio, and office environment. * Regular standing and walking required during photography, retail support, and content capture. * Frequent handling of guitars and related equipment; must be able to lift and carry items up to 40–50 lbs as needed. * Extended periods of computer\-based work for editing, listing creation, and content management. * Ability to work in a loud retail environment for extended periods. * Flexible schedule required, including occasional evenings and weekends to support content or program needs.