Job Summary
As a Marketing Operations Manager, you’ll build and improve the systems that help marketing teams plan campaigns, reach the right audiences, and understand results. You’ll lead marketing operations across multichannel and B2B marketing, connecting demand generation, lead generation, and sales processes through effective technology and data practices.
Duties
- Manage marketing automation and email campaign management, including campaign setup, email automation, lead segmentation, and product market segmentation.
- Administer and implement marketing automation tools and CRM systems, such as Marketo, Salesforce, Eloqua, HubSpot, Pardot, and Salesforce Marketing Cloud.
- Monitor digital marketing performance and deliver web analytics reporting using Google Analytics and other data analytics tools.
- Apply data analysis and attribution modeling to assess campaign performance and guide marketing decisions.
- Coordinate marketing project management and cross-functional collaboration across marketing, sales, and technical teams. Your impact: Clearer campaign insights help marketing and sales teams focus on relevant audiences and improve follow-up.
Qualifications
- Experience in marketing operations, marketing automation, email marketing, digital marketing, and demand generation marketing.
- CRM system proficiency and experience with email marketing software and marketing analytics.
- Data analysis skills, including familiarity with SQL and data analytics tools.
- Technical proficiency with HTML, CSS, and JavaScript to support campaign setup and troubleshooting.
- Knowledge of multichannel marketing, digital marketing performance monitoring, web analytics reporting, and attribution modeling.
Pay: $70,300.00 - $160,000.00 per year
Benefits:
- 401(k)
- Employee assistance program
- Flexible schedule
Work Location: Remote
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