Company: Glam Luxe Salon Job Type: Full-Time Experience: 2–5 years Location: [Bengaluru / Your Location] Industry: Beauty, Salon & Wellness
About Glam Luxe Salon
Glam Luxe Salon is a beauty and salon brand focused on delivering premium salon experiences and expanding its presence through franchise partnerships.
We are looking for a creative, analytical, and results-driven Digital Marketing Manager to strengthen our online presence, generate leads, increase brand awareness, and support our salon franchise expansion.
Key Responsibilities
- Plan and execute digital marketing strategies across Google, Instagram, Facebook, LinkedIn, and other relevant platforms.
- Run paid advertising campaigns using Meta Ads and Google Ads to generate qualified leads.
- Generate franchise enquiries from potential investors and entrepreneurs interested in opening a Glam Luxe Salon franchise.
- Develop and execute lead-generation campaigns for franchise sales and salon services.
- Manage social media accounts, content calendars, promotional campaigns, and audience engagement.
- Coordinate the creation of reels, videos, creatives, landing pages, and promotional content.
- Optimize website content and SEO to improve search rankings and organic traffic.
- Set up and optimize lead funnels, landing pages, retargeting campaigns, and conversion tracking.
- Track campaign performance, cost per lead, lead quality, conversions, and return on advertising spend.
- Work closely with the franchise sales team to improve lead quality and franchise deal conversions.
- Research competitors, market trends, and new digital marketing opportunities.
Requirements
- 2–5 years of experience in digital marketing, performance marketing, or lead generation.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Experience generating business enquiries through paid campaigns.
- Knowledge of SEO, Google Analytics 4, Google Tag Manager, and conversion tracking.
- Experience with social media marketing and content strategy.
- Strong analytical skills and the ability to optimize campaigns based on performance.
- Excellent communication skills and a results-oriented mindset.
Preferred: Experience in the salon, beauty, wellness, hospitality, real estate, or franchise industry.
Key Performance Indicators (KPIs)
- Number of qualified franchise leads generated.
- Cost per qualified franchise lead.
- Website traffic and conversion rate.
- Salon appointment enquiries and lead conversions.
- Social media reach, engagement, and audience growth.
- Marketing campaign ROI and advertising efficiency.
What We Offer
- An opportunity to help grow an ambitious salon and beauty brand.
- The opportunity to work on both consumer marketing and franchise expansion.
- A performance-driven work environment with opportunities for growth.
- Competitive salary based on experience and skills.
How to Apply
Interested candidates can apply through LinkedIn with their updated resume and examples of previous campaigns, lead-generation results, or digital marketing portfolios.
Website: https://glamluxesalon.com/
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
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