Job Description – CRO & Growth Marketing Manager
Designation: CRO & Growth Marketing Manager Department: Marketing / Growth Experience: 3–6 Years Location: Chandigarh Working Days: 6 Days a Week Timing: 10:00 AM – 6:30 PM
Role Overview
We are looking for a CRO & Growth Marketing Manager who will be responsible for improving website performance, user experience, lead generation, and conversion rates across our digital platforms.
The candidate should be highly data-driven and experiment-oriented, with hands-on experience analysing user behaviour, identifying conversion drop-offs, developing CRO strategies, and running A/B tests to improve leads, sales, and revenue.
Key Responsibilities
Conversion Rate Optimization
- Develop and execute a comprehensive CRO strategy for the website and landing pages.
- Analyse the complete customer journey from ad → landing page → product/service page → enquiry/cart → checkout/conversion.
- Identify conversion bottlenecks and areas of user drop-off.
- Improve landing pages, CTAs, forms, product pages, checkout flows, and website navigation.
- Conduct regular CRO audits and recommend actionable improvements.
- Required Skills
- 3–6 years of experience in CRO, Growth Marketing, Performance Marketing, or Digital Analytics.
Key KPIs
- Website Conversion Rate
- Landing Page Conversion Rate
- Lead Conversion Rate
- Cart-to-Checkout Rate
- Checkout Completion Rate
- Customer Acquisition Cost
- Revenue per Visitor
- Average Order Value
- Bounce/Engagement Rate
- Experimentation velocity and test impact
- Overall website-generated revenue
- Strong understanding of conversion funnels and customer journeys.
- Hands-on experience with GA4 and website analytics.
- Experience with A/B testing and experimentation.
- Strong understanding of landing page optimization.
- Experience with tools such as Hotjar, Microsoft Clarity, VWO, Optimizely, or similar platforms.
- Strong analytical and problem-solving skills.
- Understanding of UX/UI principles.
- Ability to work with developers, designers, copywriters, and performance marketing teams.
- Strong understanding of e-commerce/D2C funnels is preferred.
Pay: ₹45,000.00 - ₹55,000.00 per month
Work Location: In person
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