Senior Sales & Distribution Leader – Tamil Nadu
Location: Tamil Nadu Department: Sales & Business Development Employment Type: Full-Time Experience: 7–15 years preferred Reports To: Founder / Head of Sales
About Bliss Natural
Bliss Natural is a leading hygiene products manufacturer in India, offering plant-based, eco-conscious solutions across personal care categories. Our products are developed in certified facilities and recognized through multiple national and state awards.
With a growing team of 55+ employees, we foster a supportive, ethical, and performance-driven work culture. We value innovation, quality, and collaboration, providing a positive work environment where individuals can learn, contribute, and grow with a purpose-led brand.
About the Role
We are looking for a senior sales & distribution leader who can take ownership of Bliss Natural’s offline business expansion across Tamil Nadu.
This is a builder role, focused on creating and strengthening distributor networks, expanding pharmacy and general trade (GT) channels, increasing retail penetration, developing field sales teams, and driving sustainable secondary sales growth.
The ideal candidate should have strong Tamil Nadu market knowledge and hands-on experience in distributor management, pharmacy/GT channels, retail expansion, secondary sales, and field team leadership.
We are looking for someone who can build the market, not simply manage an existing market.
Preferred Industry Experience
- FMCG
- Personal Care
- Healthcare
- Consumer Products
- Retail Distribution
- Hygiene / Wellness / Related Consumer Categories
Key Responsibilities 1. Distribution Development
- Identify, evaluate, appoint, and onboard new distributors across Tamil Nadu.
- Build and strengthen a productive distributor network.
- Evaluate distributor capability, productivity, market reach, and business potential.
- Develop territory-wise distributor expansion plans.
- Improve distributor productivity and market coverage.
- Strengthen secondary sales through effective distributor and retailer management.
- Identify gaps in distribution and develop corrective action plans.
2. Retail Expansion
- Drive pharmacy channel development across priority markets.
- Expand General Trade (GT) penetration.
- Identify and onboard regional supermarkets and high-potential retail outlets.
- Increase retail coverage and active store base.
- Develop plans for improving product availability and visibility at the retail level.
- Identify high-potential retail clusters and develop market-specific expansion strategies.
3. Territory Ownership
- Own the Tamil Nadu revenue target and overall offline business growth.
- Own the distributor expansion roadmap across the territory.
- Own the retail activation and market coverage plan.
- Take responsibility for territory-wise business development and market penetration.
- Own territory profitability and identify opportunities to improve business efficiency.
- Review territory performance and take timely corrective actions.
4. Team Leadership & Team Building
- Coach, guide, and mentor Field Sales Executives (FSEs).
- Build a scalable field sales structure aligned with business expansion.
- Hire and mentor capable FSEs for new and existing territories.
- Define clear field responsibilities and reporting processes.
- Improve field productivity and execution discipline.
- Develop accountability systems for field teams.
- Monitor field activities, market visits, retailer coverage, distributor engagement, and execution quality.
- Build a performance-oriented field sales culture.
5. Business Development
- Identify high-potential markets and untapped territories.
- Develop market-entry plans for new locations.
- Explore institutional business opportunities.
- Evaluate alternate sales and distribution channels.
- Identify new business opportunities within pharmacy, GT, modern trade, institutional, and other relevant channels.
- Develop scalable approaches for entering and establishing new markets.
6. Market Development & Offline Business Growth
- Develop systematic plans for increasing offline market presence.
- Identify market gaps, customer opportunities, and competitive advantages.
- Strengthen brand presence across priority retail markets.
- Develop territory-specific sales and distribution strategies.
- Work closely with internal teams to ensure product availability, pricing, promotions, and market execution are aligned.
- Continuously identify opportunities to increase market penetration and sales velocity.
7. Market Intelligence & Strategic Planning
- Monitor competitor activities, pricing, distribution models, product presence, and market strategies.
- Provide regular insights on market trends and customer behavior.
- Identify emerging markets, retail formats, and channel opportunities.
- Use field insights and sales data to support business decisions.
- Recommend strategic actions for sustainable offline business growth.
8. Reporting & Business Review
- Review distributor-wise, territory-wise, channel-wise, and team-wise performance.
- Track revenue, active stores, distribution, secondary sales, and market coverage.
- Conduct regular business reviews with the leadership team.
- Provide accurate sales forecasts and market updates.
- Identify gaps and implement corrective actions proactively.
Success Areas
The role will be evaluated based on the overall development and performance of the offline business, including:
- Revenue Growth
- Active Store Growth
- Distributor Productivity
- Distributor Network Expansion
- Pharmacy Penetration
- GT Penetration
- Retail Coverage
- Secondary Sales Growth
- Territory Profitability
- Field Team Productivity
- Market Expansion
Candidate Profile
We are specifically looking for professionals who have already built and managed distributor networks and retail channels and can help Bliss Natural scale its offline business systematically.
The ideal candidate should have:
- 7–15 years of relevant sales and distribution experience.
- Strong exposure to the Tamil Nadu market.
- Proven experience in distributor identification, appointment, onboarding, and management.
- Strong Pharmacy and General Trade (GT) channel experience.
- Experience in retail expansion and market penetration.
- Strong understanding of secondary sales.
- Experience managing and developing field sales teams.
- Proven ability to enter new markets and build distribution from the ground up.
- Strong commercial understanding and territory ownership.
- Willingness to be highly active in the market and travel extensively across Tamil Nadu.
Founder Expectation – Builder Mindset
We are looking for builders, not coordinators.
The candidate must demonstrate the ability to:
- Create new distributor networks.
- Open and develop new markets.
- Improve pharmacy and retail penetration.
- Build scalable field sales structures.
- Develop and mentor high-performing field teams.
- Improve secondary sales and market productivity.
- Identify and capture new business opportunities.
- Take independent ownership of territory growth.
- Convert market opportunities into measurable business results.
The ideal candidate should be still hungry, still active in the market, and motivated to build something significantly larger.
Qualifications
- Bachelor’s degree in business administration, sales, marketing, commerce, or a related field.
- 7–15 years of relevant experience in FMCG, personal care, healthcare, consumer products, retail distribution, or related industries.
- Strong hands-on experience in Tamil Nadu markets.
- Proven experience in distributor and retail channel development.
- Experience managing field sales teams and large territories.
- Strong understanding of distributor economics, secondary sales, retail coverage, and market expansion.
Preferred Skills
- Distributor Network Development
- Territory Management
- Pharmacy Channel Development
- General Trade (GT)
- Retail Expansion
- Secondary Sales Management
- Market Penetration
- Business Development
- Field Team Building
- Team Leadership & Coaching
- Distributor Productivity Management
- Territory Profitability
- Market Entry Strategy
- Negotiation & Commercial Management
- Competitor & Market Analysis
- Sales Forecasting
- Data-driven Decision Making
Software & Tools
- MS Excel / Google Sheets
- CRM / Sales Force Automation (SFA)
- ERP / Distributor Management Systems
- Sales Reporting & Dashboard Tools
- Power BI or similar business intelligence tools
Personal Attributes
- Strong ownership mindset
- Entrepreneurial and builder-oriented
- Highly active in the field
- Commercially sharp
- Strong decision-making ability
- Results-oriented
- Strong negotiation skills
- Confident team leader
- High energy and execution-focused
- Comfortable working independently
- Strong market relationships and networking ability
- Willing to take responsibility for outcomes, not just activities
What We Offer
- Leadership opportunity with direct business impact
- Opportunity to build and scale Tamil Nadu's offline business
- High ownership and decision-making responsibility
- Opportunity to create and lead a scalable field sales structure
- Growth-oriented and performance-driven work environment
- Opportunity to work closely with the founder and leadership team
- Scope for significant career growth as the business expands
Apply Now
If you are an experienced sales and distribution professional who has built markets, developed distributor networks, expanded retail channels, and led field teams, we would like to hear from you.
If you are looking for a role where you can build, own, and scale the business—not simply coordinate existing operations—this opportunity is for you.
Pay: ₹60,000.00 - ₹90,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
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