Growth Marketing Executive (Fresher)
🔍 Job Summary
We are looking for a Growth Marketing Executive (Fresher) to support mobile app growth through Google Ads, App Store Optimization (ASO), and AI-powered marketing tools. This role is ideal for candidates who want to build a career in app marketing, performance marketing, user acquisition, and data-driven growth. The candidate will work closely with cross-functional teams to drive app visibility, installs, and engagement while leveraging modern AI tools to improve marketing efficiency and decision-making.
🧩 Key Responsibilities
- Assist in managing Google App Campaigns, including campaign setup, asset coordination, optimization, and performance monitoring.
- Support App Store Optimization (ASO) activities, including keyword research, metadata updates, competitor analysis, and store listing improvements.
- Utilize AI-powered tools for keyword research, ad copy generation, campaign insights, creative ideation, and marketing workflow optimization.
- Monitor and analyze key performance metrics such as installs, CPI, conversion rates, retention, and campaign spend.
- Ensure alignment between advertising creatives, messaging, and app store listings to maximize conversion rates.
- Coordinate with Design, Content, ASO, and Data teams to execute app growth initiatives effectively.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Leverage AI-driven analytics and automation tools to identify growth opportunities and improve marketing efficiency.
- Conduct market and competitor research using AI and traditional research methods to support user acquisition strategies.
- Stay updated with Google Ads, Play Store policies, ASO best practices, and emerging AI technologies relevant to mobile app growth.
- Ensure compliance with Google Ads and Play Store policy guidelines.
🎓 Requirements
- Fresher or up to 1 year of experience in Digital Marketing, Growth Marketing, Performance Marketing, or a related field.
- Basic understanding of digital marketing concepts, mobile applications, and online advertising platforms.
- Familiarity with AI tools such as ChatGPT, Gemini, Claude, or similar productivity and marketing tools is preferred.
- Strong analytical and problem-solving mindset with attention to detail.
- Comfortable working with data, reports, and performance metrics.
- Good communication and coordination skills.
- Eagerness to learn app growth, performance marketing, ASO, and AI-driven marketing practices.
- Bachelor's degree in Marketing, Business, Computer Applications, IT, or a related field is preferred.
🌟 What You'll Learn
- Mobile App Growth & User Acquisition
- Google Ads & Performance Marketing
- App Store Optimization (ASO)
- Marketing Analytics & Reporting
- AI-Powered Marketing Workflows
- Data-Driven Decision Making
- Mobile Growth Strategy & Experimentation
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