ABOUT HAN GROUP
Established in 2015 with a humble nightclub in Hanoi, Vietnam, Hoang An Nhien Group aspires to lead the lifestyle scene in Asia. Today, we dominate Vietnam's nightlife sector and have expanded to encompass F&B, luxury retail, and wellness with 4000+ employees across Ha Noi, Da Nang & Ho Chi Minh city. At Hoang An Nhien, we value innovative ideas and the transformative power of youth. Join our passionate team and experience a culture that values individual growth and contributions.
RESPONSIBILITIES:
Reporting to the Group Marketing Manager, responsibilities and essential job functions include but are not limited to the following:
Planning Marketing Strategy
- Implement a strategic integrated marketing communications plan following correlating budget.
- Manage & monitor communication channels to promote existing products and services
- Develop advertising opportunities on ON and OFF channels
Content Marketing
- Lead brand's content team
- Managing digital marketing and social media activity across various platforms, including content and advertising tools
- Analyze advertisement results comparing to KPI.
Brand Management & Awareness
- Coordinate and manage media/ public interest to generate coverage and maintain awareness of the brand
- Keep current with marketing trends
- Plan a monthly/seasonal promotional calendar of activity, generating ideas for new offerings
- Evaluate and prepare reports showing the results of marketing campaigns (return on investment, effectiveness, feedback, etc.)
- Maintain effective internal communications to ensure all relevant internal departments are kept informed of marketing objectives
Customer Engagement & Event
- Lead event team
- Facilitate customer engagement and retention on-site through marketing channels (eg. tactical offers) to improve brand loyalty, expand outreach, visibility and value.
- Plan & execute monthly event plan for outlet.
- Support the Operations team in managing guest experience on-site during events.
- Respond to media or customer queries/complaints as well as host special events.
What to expect
- You'll be busy working to tight deadlines and juggling multiple projects. This high- pressure environment can be stressful at times.
- The role is office based but you will be expected to network and socialize regularly with clients and attend a range of industry events and exhibitions.
- The environment is young, dynamic, and increasingly multicultural. It's a work-hard, play-hard culture.
QUALIFICATIONS:
- Bachelor's Degree in Sales/Marketing/Business Administration or its equivalent.
- At least 3 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.
- Proven track record as managing brand.
- Has a genuine interest and knowledge of the food and beverage or entertainment industry.
- Strong network of connections is an asset
- Self-motivated, creative flair, eye for detail and resourceful
- Strong project management skills
- Excellent communication skills. Able to think and write strategically
- Advance computer proficiency. Skilled in digital marketing/social media including Adobe and other design software skills
- Those who embody the culture of the brand
- Youthful and energetic and people-minded individuals with a can-do attitude
- Good technical knowledge of available standards, methods, tools and applications.
- The ability for creative ideas & treatments for online content in multi-channel campaigns.
- Speak English as a native is a big plus
Compensation & Benefit:
- Join one of Vietnam's leading and most reputable companies in the lifestyle industry.
- Work with a young, dynamic, and creative team.
- Annual salary reviews based on individual performance.
- 13th-month salary, subject to the company's business performance.
- 12 days of annual leave.
- Year-end bonus.
- Social insurance contributions based on 100% of the salary.
- Gifts on public holidays and special occasions, including Lunar New Year.
- OTHER INFORMATION
- Working Hours: Monday to Friday, 9:00 AM – 6:00 PM
- Work Location: 87A Ham Nghi Street, District 1, Ho Chi Minh City, Vietnam
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