- Helps achieve brand revenue targets through development and implementation of marketing plans in collaboration with the Marketing Manager, Sales Manager, and Brand Principal
- Translates annual strategy quarterly marketing calendars in support of the overall brand goals.
- Develops and acts as the lead for marketing plans, including, but not limited to, brand positioning, launches, campaigns, and digital marketing plans.
- Conducts market research and analysis to identify emerging trends, consumer insights, and competitive landscape, translating findings into actionable strategies and recommendations.
- Acts as the primary operational liaison between the Brand, Sales, and the Principal.
- Assists the Marketing Manager in collaborating with CEO and COO on Brand Marketing ideas.
- Collaborates with the Sales team to translate marketing plans into field-ready activities and provide field support when needed.
- Develop, curate, and maintain the comprehensive Sales Enablement Toolkit for the sales team (e.g., automated sales battlecards, digital clinical brochures, competitive content analysis)
- Recruit, manage, and activate key physician opinion leaders (KOLs) along with the Sales and Marketing leadership across the medical aesthetic community with measurable commercial ROI and account activation.
- Monitors Marketing KPIs and provides actionable solutions to ensure metrics are on track.
- Manages the marketing budget (ROAS) and ensures maximization of ROI and marketing impact.
- Monitors marketing performance metrics and key performance indicators (KPIs), providing regular reports to senior leadership on campaign effectiveness, market trends, and opportunities for improvement.
- Performs related tasks that may be assigned by management from time to time.
- Produce quality outputs and satisfy service level agreements with internal and external customers.
- Lives out the Vision, Mission and Values of the organization.
- Adheres to the company rules/regulations, policies, code of conduct/employee handbook, standard operating procedures, work instructions and protocols.
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