Marketing Assistant – Southern Nevada Art Museum

Position Overview

The Southern Nevada Art Museum is seeking a creative, motivated, outgoing, and detail-oriented Marketing Assistant to help expand our visibility, attract new visitors, and promote our exhibitions, events, educational programs, and community initiatives.

Located in the heart of the Las Vegas Arts District, the Southern Nevada Art Museum showcases an extensive collection of fine art featuring historical masters, modern artists, and contemporary talent from around the world.

As a Marketing Assistant, you will play an important role in increasing museum attendance, growing our online presence, promoting memberships, and developing marketing campaigns that connect the museum with local residents, tourists, art enthusiasts, collectors, and community partners.

This is a dynamic, hands-on position that combines digital marketing, community outreach, partnership development, event participation, and museum operations. In addition to marketing responsibilities, you will assist with museum admissions and guest services during busy periods, represent the museum at community events, and help establish relationships with hotels, businesses, tourism organizations, and other potential promotional partners.

The ideal candidate enjoys working with people, is comfortable representing the museum in public, and is willing to take on a variety of responsibilities to help the museum grow.

Responsibilities

Social Media Marketing & Content Creation

• Create, schedule, and manage engaging content across Facebook, Instagram, TikTok, YouTube, and other social media platforms.
• Develop promotional posts, graphics, videos, reels, and stories highlighting museum exhibitions, featured artists, special events, and educational programs.
• Assist with photography and video content showcasing artwork, gallery spaces, museum activities, and visitor experiences.
• Increase social media followers, engagement, and awareness of the museum throughout Southern Nevada and beyond.
• Monitor social media comments, messages, and engagement while maintaining a professional and welcoming online presence.

Digital Advertising & Marketing Campaigns

• Assist with developing and managing digital advertising campaigns using Google Ads, Facebook Ads, Instagram Ads, and other advertising platforms.
• Create targeted marketing campaigns designed to increase museum attendance, ticket sales, memberships, donations, and event participation.
• Help develop advertising strategies targeting Las Vegas residents, tourists, hotel guests, convention attendees, and art enthusiasts.
• Support promotional campaigns for museum exhibitions, gallery openings, special events, and community programming.
• Monitor campaign performance and recommend improvements to maximize advertising effectiveness and return on investment.

Website Management & Search Engine Optimization

• Assist with updating and maintaining the Southern Nevada Art Museum website, including exhibitions, events, ticketing information, memberships, and visitor resources.
• Support search engine optimization (SEO) to improve the museum's visibility in Google and other search engines.
• Conduct keyword research targeting searches such as "Las Vegas Art Museum," "Things to Do in Las Vegas," "Las Vegas Arts District," and "Fine Art Museums in Las Vegas."
• Help improve website content, navigation, and visitor experience to encourage online ticket purchases and event registrations.
• Monitor website performance using Google Analytics, Google Search Console, and other digital marketing tools.

Community Outreach, Partnerships & Business Development

• Represent the Southern Nevada Art Museum throughout the Las Vegas community to increase awareness and encourage museum visitation.
• Meet with local hotels, resorts, concierge teams, tourism organizations, restaurants, entertainment venues, and businesses to introduce the museum and explore partnership opportunities.
• Develop relationships with businesses and organizations interested in cross-promotional marketing, referrals, sponsorships, and collaborative events.
• Help establish partnerships with hotels and tourism-related businesses to promote the museum as an attraction for visitors to Las Vegas.
• Coordinate the distribution of museum brochures, flyers, promotional materials, and visitor information to hotels, businesses, and community organizations.
• Identify new opportunities for joint advertising campaigns, reciprocal promotions, and partnerships that benefit both the museum and participating businesses.
• Attend networking events, business meetings, and community gatherings as a representative of the museum.
• Maintain communication with existing partners while actively identifying and developing new relationships.

Community Events, Festivals & Off-Site Marketing

• Assist with planning, organizing, and participating in promotional booths at community events, festivals, art fairs, conventions, and other activities throughout Southern Nevada.
• Help transport, set up, decorate, staff, and break down museum promotional booths and displays.
• Engage with event attendees to introduce the museum, promote exhibitions, distribute marketing materials, and encourage museum visits.
• Provide information about museum admission, memberships, special events, educational programs, and upcoming exhibitions.
• Assist with collecting interested visitor information and developing leads for memberships, group visits, sponsorships, and partnerships.
• Represent the museum professionally while building relationships with community members, local businesses, and event organizers.
• Be available for occasional evening and weekend events when museum participation is scheduled.

Museum Admissions & Visitor Services Support

• Provide additional staffing support at the museum during busy days, special exhibitions, events, and periods of increased visitor attendance.
• Assist at the admissions desk with welcoming guests, processing ticket purchases, checking in visitors, and answering questions about the museum.
• Help provide visitors with information about current exhibitions, museum programs, memberships, and upcoming events.
• Support museum staff with managing visitor flow, assisting groups, and ensuring guests have a positive and welcoming experience.
• Assist with membership registrations, event check-ins, and other front-desk responsibilities as needed.
• Help maintain an organized, professional, and welcoming admissions area.
• Work collaboratively with museum staff and volunteers to provide additional coverage when visitor traffic increases.
• Be flexible in balancing marketing responsibilities with occasional operational support to ensure the museum runs smoothly.

Event Marketing & Museum Promotion

• Develop promotional materials for museum exhibitions, artist receptions, gallery openings, educational workshops, and special events.
• Assist with marketing museum programs, including Art of Yoga, Sketch Night, Date Night, Teen Night, and other community activities.
• Promote the museum's Silent Muse Members Lounge and its special programming.
• Coordinate promotional opportunities with local businesses, hotels, tourism organizations, influencers, and community partners.
• Assist with the creation and distribution of flyers, brochures, advertisements, newsletters, and other promotional materials.

Email Marketing & Community Engagement

• Create and distribute email newsletters promoting upcoming exhibitions, events, memberships, and museum announcements.
• Assist with building and maintaining email marketing lists and audience engagement campaigns.
• Support outreach to local businesses, schools, colleges, tourism organizations, and community groups.
• Help develop marketing initiatives that encourage repeat visits, membership purchases, and community involvement.
• Identify opportunities for partnerships, sponsorships, and cross-promotional campaigns.

Marketing Analytics & Performance Reporting

• Track social media engagement, website traffic, advertising performance, ticket sales, and marketing campaign results.
• Prepare regular reports highlighting marketing performance, audience growth, and opportunities for improvement.
• Analyze visitor engagement and campaign effectiveness to help improve marketing strategies.
• Assist in identifying new marketing opportunities to increase museum attendance, brand recognition, and revenue.
• Track outreach activities, partnership contacts, and community event participation to measure marketing effectiveness.

Qualifications

Marketing & Creative Skills

• Experience or familiarity with digital marketing, social media management, content creation, advertising, and promotional campaigns.
• Strong writing, editing, and communication skills with the ability to create engaging marketing content.
• Experience with graphic design tools such as Adobe Photoshop, Adobe Illustrator, Canva, or Adobe Creative Suite.
• Ability to create visually appealing marketing materials that reflect the museum's artistic and professional image.
• Familiarity with photography, video editing, and short-form social media content is highly desirable.

Technical & Digital Skills

• Familiarity with Facebook Business Suite, Instagram, TikTok, Google Ads, and other digital marketing platforms.
• Basic understanding of SEO, search engine marketing (SEM), and website optimization.
• Experience with WordPress or other website content management systems is preferred.
• Familiarity with Google Analytics, Google Search Console, and digital advertising performance reporting.
• Knowledge of email marketing platforms such as Mailchimp or Constant Contact is beneficial.
• Basic knowledge of HTML, CSS, or website design is a plus but not required.

Community Engagement & Customer Service

• Friendly, outgoing, and professional personality with a willingness to engage with museum visitors, businesses, and community members.
• Comfortable meeting with hotel representatives, business owners, community organizations, and potential promotional partners.
• Strong interpersonal and relationship-building skills.
• Ability to professionally represent the museum at community events, festivals, networking opportunities, and business meetings.
• Willingness to assist with admissions, guest services, and museum operations during busy periods.
• Ability to assist with setting up and breaking down promotional booths and event displays.
• Flexibility to participate in occasional evening or weekend events.

Professional Qualifications

• Strong organizational skills and attention to detail.
• Ability to manage multiple projects, campaigns, and deadlines.
• Creative mindset with the ability to develop new ideas for promoting museum exhibitions and events.
• Excellent communication and interpersonal skills.
• Ability to work independently while collaborating with museum leadership, artists, volunteers, and community partners.
• Interest in fine art, museums, cultural programming, tourism, or nonprofit organizations is highly desirable.
• Previous experience in museum marketing, hospitality, tourism, entertainment, customer service, or nonprofit marketing is a plus.
• Dependable, adaptable, and willing to assist wherever needed to support the museum's success.

Primary Goals of the Position

The Marketing Assistant will help the Southern Nevada Art Museum achieve the following objectives:

• Increase Museum Attendance: Attract more local residents and tourists through effective advertising, digital campaigns, and community outreach.
• Grow Brand Recognition: Establish the Southern Nevada Art Museum as a recognized cultural attraction and destination in Las Vegas.
• Expand Social Media Presence: Increase followers, engagement, and visibility across major social media platforms.
• Increase Ticket Sales & Memberships: Develop marketing initiatives that convert online engagement into museum visits, ticket purchases, and memberships.
• Promote Events & Exhibitions: Increase awareness and participation in museum exhibitions, educational programs, and special events.
• Build Community & Tourism Partnerships: Establish relationships with hotels, resorts, concierge teams, tourism organizations, local businesses, and community partners to increase referrals and cross-promotional opportunities.
• Expand Community Visibility: Represent the museum at festivals, conventions, art fairs, and community events throughout Southern Nevada.
• Support Museum Operations: Provide additional assistance with admissions and visitor services during busy periods to ensure a positive guest experience.
• Improve Digital Performance: Enhance website traffic, search engine rankings, and online visitor engagement.

About the Southern Nevada Art Museum

The Southern Nevada Art Museum is a nonprofit cultural institution dedicated to preserving, exhibiting, and celebrating fine art from around the world. Located in the vibrant Las Vegas Arts District, the museum features an extraordinary collection of historical, modern, and contemporary works.

Through exhibitions, educational programs, special events, and community engagement, the museum strives to make fine art accessible to residents and visitors while contributing to the cultural growth of Southern Nevada.

Pay: $18.00 - $20.00 per hour

Expected hours: 35.0 per week

Benefits:

• 401(k)
• Dental insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person

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