If you are currently an employee of Herc Rentals, please apply using this link: Herc Employee Career Portal
Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 607 locations and has about 10,000 employees in North America as of June 30, 2026.
In Canada, Herc Rentals has a significant presence with multiple locations across the country. The company provides a wide range of equipment rental services to various industries, including construction, industrial, and government sectors. Herc Rentals is committed to supporting Canadian businesses by offering high-quality equipment and exceptional customer service. The company also focuses on safety and sustainability, ensuring that its operations comply with Canadian regulations and standards.
Job Purpose
The District Sales Manager (DSM) is responsible for driving profitable revenue growth across the district by providing strong sales leadership, coaching, and strategic directions to branch sales teams. Reporting to the District Manager, the DSM partners closely with Branch Managers and Sales Representatives to achieve equipment rental, sales, revenue, and profitability objectives. This role plays a critical part in developing new business opportunities, strengthening customer relationships, identifying market trends, and aligning sales and operational efforts to support district growth.
The successful candidate will oversee sales performance across six locations (Edmonton, St Albert, Fort Saskatchewan, Hinton, Grande Prairie, Bonnyville and three onsite operations). The role is highly field-focused, requiring approximately 80% time in the field and 20% in the office, with travel throughout the district.
What you will do...
Sales Leadership & Revenue Growth
- Lead and support sales activities across the district to achieve equipment rental, sales, revenue, and profitability targets.
- Partner with the District Manager and Branch Managers to establish sales territories, goals, forecasts, and growth strategies.
- Develop and execute strategic sales plans aligned with corporate objectives.
- Drive profitable revenue generation through new business development and expanded customer relationships.
- Support key account growth by working collaboratively with National Account and Strategic Account teams.
- Identify opportunities to increase market share and grow the district portfolio toward established revenue and rental targets.
Team Leadership & Development
- Coach, mentor, and develop Sales Representatives, TSRs, Sales Associates, and counter staff.
- Conduct regular ride-alongs, sales calls, territory reviews, and performance discussions.
- Recruit, onboard, and develop new sales talent as required, particularly in identified growth areas such as the Grande Prairie and Fort Saskatchewan markets.
- Foster a transparent, collaborative, team-oriented culture that promotes accountability and engagement.
- Lead regular sales meetings to communicate priorities, share best practices, and reinforce strategic objectives.
Customer Relationship Management
- Build and maintain strong relationships with key customers and stakeholders across the district.
- Participate in customer meetings, sales blitzes, and customer-focused events that strengthen business relationships and uncover growth opportunities.
- Ensure a high level of customer satisfaction by proactively addressing concerns and supporting solution-based selling.
Strategic Planning & Market Analysis
- Analyze market trends, customer needs, competitor activities, pricing structures, and industry developments.
- Collaborate with district leadership to identify new market opportunities and respond effectively to competitive pressures.
- Leverage Salesforce and other business systems to monitor pipeline activity, sales performance, and forecasting accuracy.
Operational & Cross-Functional Collaboration
- Align sales objectives and activities with branch operations and sales coordinators.
- Partner with fleet management teams to ensure equipment availability and support revenue growth initiatives.
- Monitor sales performance against forecasts, budgets, and strategic goals.
- Manage expenditures and sales programs to ensure alignment with district financial objectives.
Skills
- Strong leadership, coaching, and team development skills
- Strategic sales planning and execution
- Relationship-building and customer engagement
- Territory management and business development
- Negotiation and problem-solving abilities
- Excellent interpersonal and communication skills
- Performance management and coaching
- Sales forecasting and pipeline management
- Market analysis and competitive intelligence
- Financial and business acumen
- Cross-functional collaboration and stakeholder management
- Proficiency with CRM systems, particularly Salesforce
- Ability to influence, motivate, and lead through transparency
Requirements
- 5-10 years of successful experience in outside sales, sales management, or leadership roles.
- Demonstrated experience leading and developing sales teams.
- Proven success achieving revenue and profitability objectives.
- Strong planning, negotiation, and problem-solving capabilities.
- Excellent communication and interpersonal skills.
- Proficiency with Salesforce and related sales technologies.
- Strong organizational skills and self-motivation.
- A collaborative, team-oriented leadership style with a focus on transparency and accountability.
- Valid driver's license and acceptable driver's abstract.
- Ability to travel and be in the field 80% of the time across the district.
Req #: 72113
Type: Headcount Increase
Pay Range: $150,000 - $165,000 plus bonus
Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.
Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.
Keeping you healthy
Medical, Dental, and Vision Coverage
Life and disability insurance
Healthcare spending account
Smoking Cessation Program
Weight Loss Program
Herc Life Wellness Program
Building Your Financial Future
Company matched Pension Plan
Employee Stock Purchase Program
Registered Retirement Savings Plan
Non Registered Savings Plan
Tax Free Spending Account (TFSA)
Life & Work Harmony
Paid Vacation Time Off (Minimum 3 weeks)
Paid sick days
Military leave
Employee Assistance Program (EAP)
Adoption Assistance Reimbursement Program
Tuition Reimbursement Program
Mechanic Tool reimbursement of up to $500 per year
Auto & Home Insurance Discounts
Protecting You & Your Family
Life Insurance
Supplemental Life Insurance
Accidental Death & Dismemberment Insurance
Disability Insurance
Critical Illness Insurance
Accident Insurance
Herc Rentals is an equal opportunity employer. Herc Rentals does not utilize Artificial Intelligence (AI) for sourcing or recruiting candidates.
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