Company: Highway One Marketing Location: Remote (U.S. Only) Hours: ~15 hours per week Employment Type: Part-Time (W2) Compensation: Hourly, depending on experience (DOE) Growth Opportunity: Potential to transition into full-time role
About Highway One Marketing
Highway One Marketing is a Delaware-based performance-driven digital marketing agency focused on delivering thoughtful, data-backed strategy across paid media and SEO. We believe in human-led strategy, using AI and automation to improve efficiency—not replace original thinking. Our work emphasizes clarity, actionable insights, and measurable impact for our clients.
We are a small company that thrives on quality of work, transparency and building trust and long-term relationships with our clients.
About the Role
We’re looking for a mid-level Paid Media Account Strategist to support strategy and execution across multiple client accounts.
This role is ideal for someone who is both hands-on in ad platforms and capable of contributing to campaign strategy and performance insights. You’ll work closely with our team members and partners, and participate in client-facing conversations.
Who We're Looking For
-
A strategic thinker who can also execute
-
Someone who values clarity, structure, and measurable outcomes
-
A marketer who uses AI as a tool—not as a substitute for original thought
-
Strong communicator who can confidently contribute in client discussions
-
Someone with a comfortable workspace (we are fully remote) and reliable internet access
Key Responsibilities
Execution (60%)
-
Build, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads and occasionally other platforms
-
Conduct keyword research, audience targeting, and campaign setup
-
Write and test ad copy and creative variations
-
Monitor performance and implement ongoing optimizations
Strategy (30%)
-
Contribute to overall account strategy and campaign planning
-
Identify opportunities for growth, efficiency, and testing
-
Align campaign structure with client goals and KPIs
Reporting & Insights (10%)
-
Analyze performance data and translate into clear recommendations
-
Prepare reports and client-ready insights
Client & Team Collaboration
-
Participate in 2–3 (avg) weekly meetings (internal + client calls)
-
Present findings, recommendations, and performance updates
-
Collaborate with team members across paid media and SEO
Required Qualifications
-
2–5+ years of hands-on paid media experience
-
Proven experience managing campaigns in:
-
Google Ads
-
LinkedIn Ads
-
Meta Ads
-
Strong understanding of campaign structure, bidding strategies, and optimization techniques
-
Experience with Google Analytics 4 (GA4)
-
Ability to interpret data and make actionable recommendations
-
Comfortable in a client-facing role
Preferred Qualifications
-
Experience with:
-
Google Tag Manager
-
Looker/Data Studio
-
Familiarity with additional platforms (Reddit, TikTok, etc.)
-
Exposure to SEO principles and collaboration with SEO teams
-
Experience in one or more of the following industries:
-
B2B SaaS
-
Ecommerce
-
Higher Ed / EdTech
-
Local service businesses, restaurants, or franchises
-
Travel / hospitality
Additional Details
-
Fully remote (U.S. only)
-
References may be requested during the hiring process