We are looking for an ambitious and highly creative Manager, Social Media to grow Hilton’s in-language social presence across EMEA, with a particular focus on Arabic and Turkish-speaking audiences.
This strategic, hands-on role will develop culturally relevant, video-led content across TikTok, YouTube, Instagram and Facebook, with a particular focus on audience growth and platform-native storytelling. Working with the Senior Manager, Social Media, you will turn audience insight, cultural moments, travel trends and Hilton’s priorities into compelling content, from ideation and briefing through to creation, publishing and optimisation.
You will collaborate with hotel teams, global and regional marketing colleagues, agencies and creators to showcase Hilton’s hotels, destinations, experiences and brands authentically. The role requires regular travel across EMEA to Hilton properties, destinations, events and content shoots, with occasional global travel.
- Support the social media strategy execution for Arabic and Turkish-speaking audiences, managing content across TikTok, YouTube, Instagram and Facebook, including planning, publishing and optimisation.
- Identify cultural moments, audience interests, travel behaviours and platform trends, translating them into culturally relevant, platform-native content and managing aligned content calendars.
- Develop and produce video-led content, creating scripts, storyboards, briefs, captions and other copy, while working hands-on or with agencies, creators and production partners as required.
- Collaborate with hotel teams and marketing colleagues to identify local stories, capture content and showcase Hilton’s hotels, destinations, experiences and brands authentically.
- Support creator partnerships and analyse channel and content performance to improve future content, drive audience growth and share regional insights and best practice with social teams.
The success in this role will demonstrate itself through the following attributes and skills:
- Ability to develop content calendars, creative concepts, briefs, scripts and platform-specific copy, with a strong instinct for hooks, storytelling, pacing, trends and audience behaviour.
- Understanding of content creation and editing for platform-native social content, including familiarity with tools such as CapCut or Edits. .
- Experience working with creators, influencers, agencies and production partners, managing multiple stakeholders, timelines, approvals and deadlines.
- Proven experience managing and growing video-led social channels for a consumer, lifestyle, travel, hospitality, entertainment or similar brand, particularly on TikTok and YouTube.
- Confident using social analytics and performance data to optimise content and grow audiences.
- Excellent communication, project management and relationship-building skills, with the independence and judgement to make effective editorial and creative decisions in a fast-moving environment.
- Cultural fluency and understanding of Arabic and Turkish-speaking audiences; Arabic or Turkish language skills are highly desirable.
- Excellent written and spoken English, with a genuine passion for travel, hospitality, storytelling and highly shareable content.
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How We’ll Help You Thrive
At Hilton, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program
- Own a piece of Hilton – Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
- Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
- Personalized caregiving support – Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
- Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
- Mental health resources – Your wellbeing comes first. Through our Care for All hub, we provide resources to help our Team Members to care for themselves, care for members of their team, and care for their loved ones. Eligible Team Members receive free counseling and support through our best-in-class Employee Assistance Program (EAP)
*Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Join an Award-Winning Workplace Culture
At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands , and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel. Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical. Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work.
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