Expertise -
1. Should have executed the below and have good hold on them :-
- Keyword research
- Content planning
- Off page backlink building
- Tech seo - audits, page speed performance
- Used different SEO tools
- Data pulling & crunching - Comfortable analyzing high volumes of data on a daily basis
- Understanding of search engine algorithms and ranking methods
- Familiarity with WordPress or other content management systems - A plus
- Able to complete competitive analysis of other companies within the industry
- Decent experience on handling team
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