Retail & Business Development Manager (Chinese Speaking)
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Retail \& Business Development Manager (Chinese\-speaking)
**Location:** London **Employment Type:** Full\-time, Permanent **Salary Range:** OTE £65,000 – £90,000 per annum
**About HOMARY**
HOMARY is a globally leading modern furniture and home lifestyle brand, renowned for blending classic design with superior quality. We operate multiple physical stores worldwide, and in the UK we have a commercial showroom in Chiswick, London, and a further showroom in Birmingham, offering customers an immersive product experience that showcases a wide range of stylish yet functional furniture solutions. As our international expansion strategy accelerates, we are rolling out a retail expansion (franchising) programme across the UK market. We are now looking for a versatile talent who combines retail operational capability with a commercial development mindset to join our team.
**Position Overview**
We are seeking a dynamic, results‑oriented **Retail \& Business Development Manager**. This role integrates the fine‑grained management of store operations with strategic external business development, acting as a critical hub for establishing HOMARY’s offline retail network in the UK.
**Key ResponsibilitiesRetail**
* Drive sales performance through effective team leadership and personalised customer interactions to achieve store sales targets. * Develop local marketing initiatives and support the headquarters in driving the franchising programme. * Ensure the brand consistently maintains a premium, welcoming, and orderly brand image. * Monitor market trends and customer feedback to inform product and sales strategy. * Manage the offline retail budget and related administrative matters.
**Business Development \& Channel Management**
* Formulate and execute a UK channel expansion plan, including regional targeting and quarterly goal setting. * Independently identify and proactively approach potential partners through industry exhibitions, trade associations, local retail networks, designer communities, competitor analysis, and other channels. * Manage the end‑to‑end business development process: from lead generation, prospect qualification, contract negotiation, and signing, through to store setup and opening support. * Oversee the on‑boarding of new partners, coordinate training, and provide ongoing operational and after‑sales support. * Collaborate with cross‑functional headquarters teams to localise franchise policies, product catalogues, pricing, and support systems for the UK market. * Regularly submit market intelligence, competitor updates, progress reports, and KPI data.
**Requirements**
* **Work Experience:** Proven retail management experience at Store Manager or Assistant Store Manager level, preferably in furniture, home décor, or luxury retail. Experience in B2B business development, franchising, or channel sales – ideally within the UK furniture, home décor, interior design, or home improvement retail sector – is preferred. * **Track Record:** Strong commercial acumen with a verifiable history of meeting or exceeding sales targets; demonstrable success in recruiting and signing agents/distributors. * **Industry Knowledge:** In‑depth understanding of the UK mid‑market furniture sector, consumer preferences, retail operations, and franchising/distribution models. * **Language Skills:** Fluent English (native or near‑native level) and fluent Mandarin Chinese (for effective communication with headquarters teams). * **Driving Licence:** A full UK driving licence is required (regular nationwide travel is expected). * **Personal Attributes:** Highly organised, proactive, and able to thrive in a fast‑paced environment.
**We Offer**
* A competitive salary and attractive performance‑based bonus (OTE £65K–£90K). * Career development opportunities within a rapidly growing global brand. * Travel accommodation and mileage allowances (at company rates). * Company mobile phone and SIM card. * UK statutory pension and annual leave.
How to Apply
If you are passionate about home design, possess excellent bilingual communication skills, and are excited by a role that blends retail operations with commercial expansion, we would love to hear from you.
Please send your CV and a brief cover letter to: **joannaliu@business.homary.com**
Please quote the subject line: **Retail \& Business Development Manager Application**
Pay: £65,000\.00\-£90,000\.00 per year
Benefits:
* Company events * Company pension * On\-site parking
Work Location: In person
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