Retail & Business Development Manager (Chinese-speaking)
Location: London Employment Type: Full-time, Permanent Salary Range: OTE £65,000 – £90,000 per annum
About HOMARY
HOMARY is a globally leading modern furniture and home lifestyle brand, renowned for blending classic design with superior quality. We operate multiple physical stores worldwide, and in the UK we have a commercial showroom in Chiswick, London, and a further showroom in Birmingham, offering customers an immersive product experience that showcases a wide range of stylish yet functional furniture solutions. As our international expansion strategy accelerates, we are rolling out a retail expansion (franchising) programme across the UK market. We are now looking for a versatile talent who combines retail operational capability with a commercial development mindset to join our team.
Position Overview
We are seeking a dynamic, results‑oriented Retail & Business Development Manager. This role integrates the fine‑grained management of store operations with strategic external business development, acting as a critical hub for establishing HOMARY’s offline retail network in the UK.
Key ResponsibilitiesRetail
- Drive sales performance through effective team leadership and personalised customer interactions to achieve store sales targets.
- Develop local marketing initiatives and support the headquarters in driving the franchising programme.
- Ensure the brand consistently maintains a premium, welcoming, and orderly brand image.
- Monitor market trends and customer feedback to inform product and sales strategy.
- Manage the offline retail budget and related administrative matters.
Business Development & Channel Management
- Formulate and execute a UK channel expansion plan, including regional targeting and quarterly goal setting.
- Independently identify and proactively approach potential partners through industry exhibitions, trade associations, local retail networks, designer communities, competitor analysis, and other channels.
- Manage the end‑to‑end business development process: from lead generation, prospect qualification, contract negotiation, and signing, through to store setup and opening support.
- Oversee the on‑boarding of new partners, coordinate training, and provide ongoing operational and after‑sales support.
- Collaborate with cross‑functional headquarters teams to localise franchise policies, product catalogues, pricing, and support systems for the UK market.
- Regularly submit market intelligence, competitor updates, progress reports, and KPI data.
Requirements
- Work Experience: Proven retail management experience at Store Manager or Assistant Store Manager level, preferably in furniture, home décor, or luxury retail. Experience in B2B business development, franchising, or channel sales – ideally within the UK furniture, home décor, interior design, or home improvement retail sector – is preferred.
- Track Record: Strong commercial acumen with a verifiable history of meeting or exceeding sales targets; demonstrable success in recruiting and signing agents/distributors.
- Industry Knowledge: In‑depth understanding of the UK mid‑market furniture sector, consumer preferences, retail operations, and franchising/distribution models.
- Language Skills: Fluent English (native or near‑native level) and fluent Mandarin Chinese (for effective communication with headquarters teams).
- Driving Licence: A full UK driving licence is required (regular nationwide travel is expected).
- Personal Attributes: Highly organised, proactive, and able to thrive in a fast‑paced environment.
We Offer
- A competitive salary and attractive performance‑based bonus (OTE £65K–£90K).
- Career development opportunities within a rapidly growing global brand.
- Travel accommodation and mileage allowances (at company rates).
- Company mobile phone and SIM card.
- UK statutory pension and annual leave.
How to Apply
If you are passionate about home design, possess excellent bilingual communication skills, and are excited by a role that blends retail operations with commercial expansion, we would love to hear from you.
Please send your CV and a brief cover letter to: joannaliu@business.homary.com
Please quote the subject line: Retail & Business Development Manager Application
Pay: £65,000.00-£90,000.00 per year
Benefits:
- Company events
- Company pension
- On-site parking
Work Location: In person
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