Welcome to IHG Hotels & Resorts
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We are one of the world’s leading hospitality organisations, with a global portfolio of over 6,600 hotels and more than 375,000 colleagues. Whether your passion lies in driving commercial success, building powerful brands, creating meaningful customer connections, or delivering exceptional guest experiences, there is Room for You at IHG.
We are looking for a Cluster Director of Sales & Marketing to join our leadership team at Hotel Indigo Bintan and Holiday Inn Resort Bintan.
As Cluster Director of Sales & Marketing, you will provide strategic leadership and direction for the overall commercial performance of both properties. You will be responsible for developing and executing comprehensive sales and marketing strategies to maximise revenue, increase market share, strengthen brand positioning, and achieve business objectives.
This role requires strong commercial acumen, strategic thinking, and proven leadership capabilities, with the ability to identify market opportunities, build long-term business relationships, and drive sustainable revenue growth. You will lead the Sales & Marketing team, oversee key account management, develop effective marketing initiatives, and work closely with Revenue Management and Operations teams to ensure alignment with the overall business strategy.
Your Day-to-Day
- Develop and implement comprehensive sales and marketing strategies to achieve revenue targets, maximise market share, and strengthen the positioning of both properties.
- Lead, coach, and develop the Sales & Marketing team to deliver strong commercial results and achieve individual and departmental objectives.
- Drive business development across key market segments, including corporate, leisure, MICE, wholesale, travel trade, and other revenue-generating opportunities.
- Establish and maintain strategic relationships with key accounts, corporate clients, travel agents, tour operators, media, and business partners.
- Oversee the development and execution of integrated marketing, digital marketing, public relations, and promotional campaigns to enhance brand awareness and generate business.
- Monitor market intelligence, industry trends, competitor activities, and customer insights to identify new opportunities and maintain a competitive advantage.
- Work closely with Revenue Management to develop pricing strategies, optimise business mix, and maximise overall revenue performance.
- Oversee sales forecasts, budgets, marketing expenditures, and departmental performance, ensuring effective resource allocation and return on investment.
- Drive cross-property commercial initiatives and ensure consistency in sales and marketing strategies while respecting each brand's positioning and identity.
- Collaborate with General Managers, Revenue Management, and Operations teams to align commercial strategies with overall business priorities.
- Monitor commercial performance through regular reviews, reporting, and strategic action plans to ensure business objectives are achieved.
- Ensure all sales and marketing activities comply with IHG brand standards, corporate guidelines, and relevant policies.
What We Need From You
- Proven experience in hotel sales and marketing, preferably in a Director of Sales & Marketing or senior commercial leadership position.
- Strong understanding of the hospitality industry, including corporate, leisure, MICE, wholesale, travel trade, and digital marketing segments.
- Demonstrated success in developing and executing commercial strategies that deliver revenue growth, market share expansion, and strong business performance.
- Proven leadership capabilities with the ability to inspire, coach, and develop high-performing teams.
- Strong commercial acumen, financial understanding, and experience managing departmental budgets, forecasts, and business performance.
- Excellent strategic planning, negotiation, communication, presentation, and relationship-building skills.
- Strong knowledge of digital marketing, brand positioning, public relations, and market development strategies.
- Ability to analyse market trends, interpret business data, and translate insights into actionable commercial strategies.
- Excellent stakeholder management skills, with the ability to work effectively with ownership, corporate teams, General Managers, and business partners.
- A strategic thinker with a proactive, innovative, and results-driven mindset.
- Excellent command of English; additional language skills would be an advantage.
If you are a commercially driven leader with a passion for hospitality, strategic marketing, and developing high-performing teams, we would love to hear from you.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
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