Digital market Activation Manager

Kraków, PolandIndividual contributorFound today
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change-managementprogram-managementstakeholder-management

The Market Activation team helps stakeholders embrace and adopt digital change at scale and at speed. As a Digital Market Activation Manager you’ll work with Value Streams and enabling teams as well as in-market stakeholders to ensure business readiness for digital feature releases. This includes change impact assessment, communications, training, migration and implementation, supported by effective governance and partnership with risk stewards and in-country regulatory teams. The role supports digital feature capabilities through go-to-market planning, post-implementation support and benefits tracking through to handover

WHAT WE OFFER

  • Additional bonuses for recognition award

  • Multisport card

  • Private medical care

  • Life insurance

  • One-time reimbursement of home office set-up (up to 800 PLN)

  • Cafeteria platform

  • Employee assistance program  

  • Additional contributions to PPK scheme

  • Corporate parties & events

  • CSR initiatives

  • Nursery discounts

  • Financial support with trainings and education

  • Social fund

  • Flexible working hours

  • Free parking

  • Partner with Global Digital Product Owners, Value Streams, regional IT and local Digital teams to embed digital change

  • Manage business readiness activity for releases including impact assessment, communications, training, migration and implementation

  • Provide digital change consultancy from initial engagement through to ongoing feature enablement for assigned market or markets

  • Ensure governance is in place and coordinate with risk stewards and in-country regulatory teams

  • Oversee go-to-market planning and support delivery with minimal disruption and clear progress visibility to stakeholders

  • Coordinate delivery of local training for markets including contact centre and network teams

  • Manage staff and customer pilot activities to support successful roll-out of new digital features

  • Track and report feature performance in market to support benefits realisation and effective

What you need to have to succeed in this role

  • Experience working directly with individual markets or a region to support business readiness for digital change
  • Negotiation and relationship management skills to work across internal and external stakeholders with conflicting priorities
  • Analytical, planning and governance capability to manage risks and issues and keep deliveries on track
  • Subject matter expertise in digital channels including technical, marketplace and customer considerations
  • Subject matter expertise in communications, operational impact assessment, training, migration and implementation planning
  • Communication skills, written and verbal, to explain complex or technical issues clearly
  • Pragmatic decision-making using data with an ability to understand implications and trade-offs
  • Understanding of project methodologies, frameworks and best practice and experience managing multiple releases across a portfolio

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HSBC Technology PolandDigital market Activation Manager
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