Digital Marketing Executive
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**Location: Vazhakkala, Kakkanad**
Company Overview: Visit in www.ictglobaltech.com
Job Type: Full\-time
Experience: 1–3 years
**Job Summary:**
We are seeking a skilled and performance\-driven Digital Marketing Executive to manage and optimize advertising campaigns across Facebook, Instagram and other social media platforms. The ideal candidate should have hands\-on experience in running high\-budget campaigns, generating quality leads, and improving ROI through strategic planning and execution.
**Key Responsibilities:**
* Plan, create, and manage paid advertising campaigns on Facebook and Instagram. * Monitor campaign performance and optimize for leads, conversions, and ROI. * Conduct audience research and targeting to improve campaign effectiveness. * Perform A/B testing on creatives, copy, and targeting strategies. * Analyze campaign data and generate performance reports. * Collaborate with the creative team for ad copies, visuals, and landing pages. * Stay updated with the latest trends, tools, and updates in Meta advertising. * Manage ad budgets efficiently to maximize performance.
**Requirements:**
* 1–3 years of experience in Meta Ads (Facebook \& Instagram Ads). * Good communication skills in English. * Proven experience in handling lead generation and conversion campaigns. * Strong understanding of Ads Manager, Pixel setup, and conversion tracking. * Experience in handling high\-budget campaigns is preferred. * Analytical mindset with the ability to interpret data and make decisions. * Ability to work in a fast\-paced, target\-driven environment.
**Preferred Qualifications:**
* Bachelor’s degree in Marketing, Business, or a related field. * Experience in digital marketing agencies or client handling. * Familiarity with tools like Google Analytics is an added advantage.
Pay: ₹15,000\.00 \- ₹26,000\.00 per month
Benefits:
* Health insurance * Internet reimbursement * Leave encashment * Paid time off
Ability to commute/relocate:
* Kakkanad, Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)
Education:
* Bachelor's (Required)
Experience:
* Meta: 1 year (Required) * High budget digital marketing campaigns: 1 year (Required)
Language:
* English (Required)
Work Location: In person
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