Job Description
We are looking for a highly experienced PPC Specialist to manage paid campaigns for SaaS products for both domestic and international markets. The role is suitable for a product-based or service-based company working with B2B or B2C SaaS.
Roles & Responsibilities
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Plan, create and manage PPC campaigns for SaaS products across Google Ads, Meta Ads, E-mail Marketing ,LinkedIn Ads, etc.
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Run campaigns targeted to both Indian and international audiences (geo targeting, time zones, currencies where required).
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Conduct keyword research, audience targeting and competitor analysis for multiple markets.
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Create and test ad copies, landing pages and extensions to improve CTR and conversion rate.
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Monitor daily performance of campaigns and optimize for CPL, CAC and ROAS.
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Set up and track conversions using Google Analytics, Tag Manager, and other tools.
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Prepare weekly and monthly performance reports with insights and recommendations.
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Collaborate with sales, marketing and product teams to align campaigns with business goals.
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Qualification and Requirement
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3+ years of strong experience in PPC / Performance Marketing.
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Proven experience running campaigns for SaaS products (product or service company, domestic and/or international).
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Excellent knowledge of Google Ads; experience with LinkedIn Ads and remarketing is preferred.
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Strong knowledge of LinkedIn Recruiter, Boolean search techniques, and social recruiting tools.
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Data-driven mindset with strong analytical and reporting skills.
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