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Senior Lead Marketing – International Mobile Top Up
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Reach the decision-maker — $5About the role
We are currently seeking a bilingual (English/Spanish) candidate to work on the International Mobile Top Up business. The candidate will be responsible for revenue sales, customer acquisitions, and retention for the USA and international markets. The Marketing Director will lead the development of digital marketing projects, including creatives to grow the international mobile top up in the retail channel. The Marketing Director is responsible for working with various teams to ensure the appropriate implementation of marketing strategies for the BOSS Revolution International Mobile Top Up business. This person will also be in charge of launching new products like egifts. Responsibilities: Manage the marketing for the International Mobile Top Up (IMTU) portfolio of products. Including the execution and measurement of CRM campaigns which include SMS notifications, emails and in app push messages Manage the implementation and analysis of programs that drive new customer acquisition, such as Refer a Friend, community events, social media, and more. Design and implement digital marketing campaigns for International Mobile Top Up business in USA/Canada and other international countries Lead the design of creative elements for campaigns with designers/agency Analyze/monitor international mobile top up data and propose action plans to grow the business Collaborate with product and sales teams to effectively launch and market new or enhanced products Conduct surveys on a needed basis to understand customer behavior, preferences and competition Manage/Track Budget Develop presentations demonstrating campaign results, business analysis, etc
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