Social Media Manager
Don't apply into the void.
Most applications for this Incredible Indriya role vanish into an ATS. With jobfinder-ai, your agent finds the actual hiring manager or founder behind this opening and sends a tailored email from your own inbox — so a real person reads your pitch and replies. We then follow up until you land on the calendar.
Reach the decision-maker — $5About the role
Location: Mumbai (Hybrid – Work from Office \& Remote) Company: Sawai Fragrances LLC, USA Employment Type: Full\-Time
About the Company
Sawai Fragrances LLC is a legacy fragrance company with over 60 years of expertise in fine perfumery. The company owns and manages Eze Perfumes (luxury, vegan, Gen Z\-focused fragrances) and Merve Perfumes (premium, artisanal fragrances for men and women). Our mission is to redefine modern luxury through high\-quality, cruelty\-free scents and strong global brand storytelling.
We are seeking a proactive and creative Social Media Executive / Manager to strengthen our digital presence, drive engagement, and support brand growth across global markets, with a strong focus on the US audience. This role is ideal for someone passionate about luxury beauty, content creation, and performance\-driven social media marketing.
Key Responsibilities
1\. Social Media Management \& Content Creation
* Plan, execute, and manage a monthly content calendar for Instagram, Facebook, TikTok, YouTube, Pinterest, and X (Twitter). * Create high\-quality reels, stories, carousels, short\-form videos, and static posts aligned with brand guidelines. * Conceptualize and coordinate influencer collaborations and UGC campaigns. * Write compelling captions, ad copies, and post descriptions tailored to each platform’s audience and format.
2\. TikTok Strategy \& Growth
* Develop and execute a dedicated TikTok content strategy to drive reach, retention, and follower growth. * Demonstrate strong understanding of TikTok content formats, trends, hooks, and the creator ecosystem. * Track and analyze TikTok\-specific metrics including views, watch time, retention rate, CTR, saves, and engagement. * Stay updated with US TikTok trends, especially in beauty, fragrance, skincare, and lifestyle categories. * Collaborate with creators and influencers to produce high\-performing native TikTok content.
3\. Brand Growth \& Community Engagement
* Monitor and analyze overall social media performance (reach, engagement, traffic, and conversions). * Actively engage with followers by responding to comments, DMs, and mentions in a professional and brand\-appropriate tone. * Identify emerging trends, viral moments, and competitor benchmarks to optimize content strategy.
4\. Paid \& Organic Marketing Support
* Coordinate with the marketing team on paid social campaigns across Meta and TikTok platforms. * Support execution of TikTok Ads including Spark Ads and boosted posts (hands\-on experience is a plus). * Optimize content for discoverability, social SEO, hashtags, and audience targeting. * Assist in influencer marketing, PR gifting, and creator seeding initiatives.
5\. Campaigns \& Global Collaboration
* Support product launches, festive campaigns, seasonal promotions, and brand collaborations. * Work closely with cross\-functional teams in India and the US to ensure consistent brand communication. * Gain exposure to international brand positioning and US market digital strategies.
Requirements \& Qualifications
* 3\-5 years of experience in social media marketing or digital marketing, preferably in beauty, fragrance, fashion, lifestyle, or luxury brands. * Strong understanding of Instagram and TikTok ecosystems; YouTube Shorts knowledge is a plus. * Proven interest or experience in short\-form video content creation. * Knowledge of TikTok analytics and performance tracking (views, retention, CTR, engagement). * Familiarity with TikTok Ads Manager (Spark Ads, boosted posts) is highly desirable. * Awareness of US social media trends and consumer behavior in beauty and lifestyle categories. * Basic knowledge of paid ads (Meta/TikTok), influencer marketing, and content planning tools. * Strong communication skills, creativity, attention to detail, and ability to multitask. * Bonus: Experience with Shopify, email marketing platforms, or social media scheduling tools.
Why Join Us
* Opportunity to work with a fast\-growing international fragrance house and luxury brands. * Hands\-on exposure to US market strategies while being based in Mumbai. * Involvement in influencer marketing, paid campaigns, and global brand launches. * Competitive compensation, brand benefits, and a collaborative work culture.
Pay: ₹30,000\.00 \- ₹50,000\.00 per month
Benefits:
* Flexible schedule * Paid sick time * Paid time off * Work from home
Application Question(s):
* Apply only if based out of Mumbai * The salary remuneration will be around 5 lac per annum * Should have 3\-5 years of experience in social media marketing or digital marketing, preferably in beauty, fragrance, fashion, lifestyle, or luxury brands. * Should have strong understanding of Instagram and TikTok ecosystems; YouTube Shorts knowledge is a plus (based on US social media trends and consumer behavior)
Work Location: Hybrid remote in Marol, Mumbai, Maharashtra
Ready to reach the decision-maker?
Set this role as a target and your agent does the sourcing, finds the verified email, writes the pitch, and follows up — on autopilot.
Start your hunt