Location: Mumbai (Hybrid – Work from Office & Remote) Company: Sawai Fragrances LLC, USA Employment Type: Full-Time
About the Company
Sawai Fragrances LLC is a legacy fragrance company with over 60 years of expertise in fine perfumery. The company owns and manages Eze Perfumes (luxury, vegan, Gen Z-focused fragrances) and Merve Perfumes (premium, artisanal fragrances for men and women). Our mission is to redefine modern luxury through high-quality, cruelty-free scents and strong global brand storytelling.
We are seeking a proactive and creative Social Media Executive / Manager to strengthen our digital presence, drive engagement, and support brand growth across global markets, with a strong focus on the US audience. This role is ideal for someone passionate about luxury beauty, content creation, and performance-driven social media marketing.
Key Responsibilities
1. Social Media Management & Content Creation
- Plan, execute, and manage a monthly content calendar for Instagram, Facebook, TikTok, YouTube, Pinterest, and X (Twitter).
- Create high-quality reels, stories, carousels, short-form videos, and static posts aligned with brand guidelines.
- Conceptualize and coordinate influencer collaborations and UGC campaigns.
- Write compelling captions, ad copies, and post descriptions tailored to each platform’s audience and format.
2. TikTok Strategy & Growth
- Develop and execute a dedicated TikTok content strategy to drive reach, retention, and follower growth.
- Demonstrate strong understanding of TikTok content formats, trends, hooks, and the creator ecosystem.
- Track and analyze TikTok-specific metrics including views, watch time, retention rate, CTR, saves, and engagement.
- Stay updated with US TikTok trends, especially in beauty, fragrance, skincare, and lifestyle categories.
- Collaborate with creators and influencers to produce high-performing native TikTok content.
3. Brand Growth & Community Engagement
- Monitor and analyze overall social media performance (reach, engagement, traffic, and conversions).
- Actively engage with followers by responding to comments, DMs, and mentions in a professional and brand-appropriate tone.
- Identify emerging trends, viral moments, and competitor benchmarks to optimize content strategy.
4. Paid & Organic Marketing Support
- Coordinate with the marketing team on paid social campaigns across Meta and TikTok platforms.
- Support execution of TikTok Ads including Spark Ads and boosted posts (hands-on experience is a plus).
- Optimize content for discoverability, social SEO, hashtags, and audience targeting.
- Assist in influencer marketing, PR gifting, and creator seeding initiatives.
5. Campaigns & Global Collaboration
- Support product launches, festive campaigns, seasonal promotions, and brand collaborations.
- Work closely with cross-functional teams in India and the US to ensure consistent brand communication.
- Gain exposure to international brand positioning and US market digital strategies.
Requirements & Qualifications
- 3-5 years of experience in social media marketing or digital marketing, preferably in beauty, fragrance, fashion, lifestyle, or luxury brands.
- Strong understanding of Instagram and TikTok ecosystems; YouTube Shorts knowledge is a plus.
- Proven interest or experience in short-form video content creation.
- Knowledge of TikTok analytics and performance tracking (views, retention, CTR, engagement).
- Familiarity with TikTok Ads Manager (Spark Ads, boosted posts) is highly desirable.
- Awareness of US social media trends and consumer behavior in beauty and lifestyle categories.
- Basic knowledge of paid ads (Meta/TikTok), influencer marketing, and content planning tools.
- Strong communication skills, creativity, attention to detail, and ability to multitask.
- Bonus: Experience with Shopify, email marketing platforms, or social media scheduling tools.
Why Join Us
- Opportunity to work with a fast-growing international fragrance house and luxury brands.
- Hands-on exposure to US market strategies while being based in Mumbai.
- Involvement in influencer marketing, paid campaigns, and global brand launches.
- Competitive compensation, brand benefits, and a collaborative work culture.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Work from home
Application Question(s):
- Apply only if based out of Mumbai
- The salary remuneration will be around 5 lac per annum
- Should have 3-5 years of experience in social media marketing or digital marketing, preferably in beauty, fragrance, fashion, lifestyle, or luxury brands.
- Should have strong understanding of Instagram and TikTok ecosystems; YouTube Shorts knowledge is a plus (based on US social media trends and consumer behavior)
Work Location: Hybrid remote in Marol, Mumbai, Maharashtra
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