Demand Generation Specialist
Milton Roy India Private Limited
Chennai / Coimbatore, Tamilnadu
About Us
Milton Roy India Private Limited, now part of the Ingersoll Rand Group, is a leading manufacturer of metering pumps, chemical dosing systems, agitators, and fluid handling solutions. With its manufacturing facility at Mahindra World City, Chennai, the company serves customers across India and international markets through innovative products, engineering excellence, and strong customer support.
Job Summary: The candidate will develop, implement, and manage marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness, drive web traffic, and generate high quality leads.
Responsibilities
- Develop demand generation strategies across channels to meet the organization's business goals – MQLs, Pipeline & Revenue
- Manage and execute both organic & inorganic campaigns across various channels, including email, social media, search engines, and display advertising
- Monitor, analyze and optimize the performance of marketing campaigns, create reports, and assess against organization’s goals (ROI and KPIs)
- Conduct extensive market research (industry, customer & competition) and analyze trends to identify new opportunities for lead generation
- Monitor website performance & footfalls, ensure the website is up to date with latest keywords, suggest improvements for better user engagement
- Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience
- Stay up to date with emerging digital marketing trends and technologies
- Hands on experience on tools such as Google AdWords, Keyword Planner, Google Analytics, Webmaster & SEMRush
- Event Management – Plan and exhibit at regional events and tradeshows
Basic Qualification
- Bachelor's Degree in Marketing, Business Administration, Engineering, Communications, or a related discipline.
- MBA (Marketing) or Post Graduate qualification in Marketing is preferred.
Key Competencies
Minimum 6+ years of experience in demand generation, digital marketing or related field
- Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
- Candidates with experience from manufacturing industry are preferred
- Proficient in marketing automation tools
- Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
- Excellent written and verbal communication skills
- Tamil and Hindhi is preferred.
What We Offer
- We are all owners of the company! Stock options (Employee Ownership Program) that align your interests with the company's success.
- Yearly performance-based bonus, rewarding your hard work and dedication.
- Leave Encashments
- Maternity/Paternity Leaves
- Employee Health covered under Medical, Group Term Life & Accident Insurance
- Employee Assistance Program
- Employee development with LinkedIn Learning
- Employee recognition via Awardco
- Collaborative, multicultural work environment with a team of dedicated professionals, fostering innovation and teamwork.
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