InstaSupply Inc.Active opening

GTM Lead - Marketplace Growth

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We’re a small business building software in the construction space. We’re hiring a GTM Lead to own how we get customers and grow revenue. This is a hands-on role - you’ll plan the work and you’ll do the work.

The most important thing for us: you’ve seen a business grow up close and you know what it actually takes. That means at least one of these is true:

  • You worked at a marketplace (a platform connecting buyers and sellers, customers and suppliers, or users and service providers) and helped it grow

  • Or you were one of the first marketing or growth people at a small startup - part of the founding or early team - and helped it get its first customers and revenue

What you’ll do

  • Build and run our go-to-market plan - who we target, what we say to them and which channels we use

  • Find, reach and sign up customers (contractors and businesses) and keep them coming back

  • Help bring partners and suppliers onto the platform

  • Test channels quickly - outbound, partnerships, communities, referrals, content, paid - and double down on what works

  • Do the outreach yourself: calls, emails, LinkedIn, WhatsApp and follow-ups

  • Set up simple tracking for leads, conversions, cost per customer and revenue

  • Share results with leadership every week and suggest what to do next

Must have

  • Marketplace experience, or experience as an early or founding marketing/growth team member at a startup

  • A track record of bringing in paying customers - with real numbers you can talk about

  • Hands-on outbound experience: cold calling, cold email, LinkedIn outreach

  • Comfortable with a CRM (HubSpot or similar), lead tools like Apollo, Google Sheets and Canva

  • Clear spoken and written English

  • Available during Eastern Time (EST) working hours

Nice to have

  • Experience growing both sides of a marketplace (buyers and suppliers)

  • B2B sales or business development experience

  • Background in construction, logistics, e-commerce or home services

  • Basic paid ads (Meta/Google) and simple landing pages

Not a fit if

  • You only do SEO, only run ads or only post on social media

  • You’ve only worked at large companies and have never been part of an early-stage business

How we work

Remote. Small team, quick decisions, and you’ll see the impact of your work directly. Full-time preferred, part-time considered for the right person.

To apply, send a short note on how you helped a marketplace or early-stage startup get its first customers. Real numbers matter more than a polished CV.

Originally posted on Himalayas

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InstaSupply Inc.GTM Lead - Marketplace Growth
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