Agency:
BBDO
Job Function:
Strategy and Planning
Job Subfunction:
Account Planning and Brand Planning
Job Description:
Lead strategy and inspire creative work
- Set the strategic vision for a portfolio of clients, connecting business objectives with audience needs, cultural insights and creative opportunities.
- Develop compelling brand strategies, positioning, creative briefs and integrated campaign direction.
- Partner closely with creative teams to develop original ideas and maintain strategic clarity as the work moves from concept to execution.
- Bring a strong understanding of how audiences engage with brands across channels, particularly social platforms and the cultures that shape them.
- Define what success looks like and work with research, data and analytics partners to evaluate impact and sharpen future thinking.
- Stay ahead of changes in your clients’ businesses, categories and audiences, proactively identifying challenges and opportunities.
Build client relationships and drive growth
- Become a trusted strategic partner to senior clients, bringing informed perspectives, constructive challenges and practical solutions.
- Lead strategic workstreams on new business pitches with a high degree of independence.
- Help identify opportunities to grow existing relationships and expand the agency’s capabilities.
- Work closely with account, creative and growth leaders to connect strategic recommendations to clear business value.
- Contribute to scopes of work, staffing plans and resource decisions to ensure teams can deliver excellent work.
Develop people and strengthen the agency
- Manage and mentor a team of strategists, setting clear expectations and providing thoughtful, direct feedback.
- Adapt your coaching to individual strengths, experience and development needs.
- Build a collaborative environment where different perspectives strengthen the thinking and the work.
- Advance the department’s strategic methods, research practices and tools.
- Lead workshops, creative development sessions and knowledge-sharing initiatives.
- Contribute thought leadership that demonstrates the agency’s perspective on brands, culture and business.
What We’re Looking For
- 10+ years of relevant strategy experience, including substantial experience within an advertising or creative agency.
- Experience leading strategy across multiple accounts or a complex client business.
- A track record of strategic thinking that has inspired distinctive creative work and delivered brand or business results.
- Strong command of brand, creative, audience and business strategy, with fluency in social, digital, communications and experiential approaches.
- The ability to translate research, data and cultural observations into clear insights and actionable direction.
- Excellent storytelling and presentation skills, with the ability to engage senior clients, align teams and teach others.
- Proven experience managing and developing strategists.
- Strong collaboration with creative, account and specialist teams, clients and partner agencies.
- Experience leading new business strategy and contributing to successful pitches.
- Sound judgment about priorities, resources and the commercial realities of agency work.
$250,000-$300,000
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
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